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The Absolute Best in Packaging: Dieline Awards 2021 Winners Revealed

by Team Dieline on 05/25/2021 | 36 Minute Read

Since its founding in 2007, Dieline has celebrated the best in packaging design, raising awareness to the enormous value of both consumer product packaging design and branding.

Now, in its 12th year, Dieline Awards 2021, presented by Adobe and sponsored by Neenah, Designalytics, and Manter, continues to be one of the world’s leading packaging design competitions, recognizing some of the world’s best creatives and agencies.

This year, we received nearly 1,600 entries—the most we’ve ever been sent—with winners hailing from 28 countries across the globe. Taken together, the prize-winning recipients offer a snapshot of where the packaging industry is heading, not only with bold and innovative designs but with many brands committing to plastic-free materials. Here, you’ll find some of the best design agencies and studios in the game today, but also in-house design teams and independent designers. 

The awards' jury features a who’s who from the world of design. Luminaries like Design Matters’ host Debbie Millman, Design Army co-founder and CCO Pum Lefebure, A Plastic Planet’s Sian Sutherland, Swedish agency Grow’s Isabelle Dahlborg Lidström, Tom Szaky of TerraCycle, Made thought co-founder and creative director Ben Parker, Pearlfisher VP executive creative director Hamish Campbell, Wolff Olins CCO Forest Young, Stamp Works co-founder Jin Fujiwara, independent designer Badal Patel, and COLLINS CCO Brian Collins. Basically, the people you want eyeballing your work.

Awards were judged across five categories—creativity, marketability, innovation, execution, and on-pack branding, ultimately going through two rounds of rigorous critique and appraisal.

What you’re about to see here is the best of the best. So get the coffee on, sit back, and buckle up because we’ve got quite a few awards to hand out. And lastly, please join us at Dieline Awards Live, a 1-day, complimentary virtual event presented by Adobe on Tuesday June 8th celebrating the big winners of Dieline Awards 2021.


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BEST OF SHOW

Your Way, Way Better

Client: Burger King

Creative Agency: Jones Knowles Ritchie 

UNITED STATES

 

Y’all knew this was coming, right?

There was one project that was on the tip of every designer’s tongue this past year, and that was JKR’s redesign for Burger King.

JKR took us back to the ’70s with the kind of burger logo that made for good times and ironic t-shirts, the perfect homage to their beloved, juicy heritage. Insignias aside, even the packaging assets shine with the new proprietary “Flame” typeface that takes inspiration from the shapes of their food, as it genuinely looks like retro-fun when you tear into a Whopper. The refresh also extends to other parts of the QSR, with new store designs and bold swaths of color. Even the uniforms dazzle, incorporating the crack illustration shown throughout the identity.

“An ‘aha’ moment was when we landed on the idea of making the Burger King brand literally as crave-able as the food," said Lisa Smith, executive creative director at JKR, at the announcement of the refresh. "That meant making every single element inspired by the food—from the Flame typeface which evokes the natural, organic shapes of ingredients and looks so mouthwateringly delicious, to the colors, which are inspired by the Whopper and BK’s trademark flame-grilling method of cooking the burgers."

Burger King has spent years removing preservatives, coloring and flavors from artificial sources out of their food… but you’d never know it. Because before you bite into a Whopper, you see a 20-year old brand identity that screams convenience, not craveability. The challenge is, how do you turn Burger King’s bold, flavorful, irreverent personality into a brand identity without sacrificing ‘Have it Your Way?’

 

View Case Study

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EDITOR'S CHOICE

Planned Parenthood Birth Control Refill Delivery Program

Werner Design Werks 

UNITED STATES

 

It’s not much fun hosting an awards competition if your esteemed jury of experts gets to pick every winner. Well, it’s our party, and we’ll cry if we want to, and that means choosing our own favorite piece of packaging from the overwhelming number of incredible entries. 

This year, the Dieline Editor’s Choice award goes to Werner Design Werks for their North Central States Planned Parenthood campaign. The studio took the usual plain white bag you get for your birth control and transformed it into a boldly vibrant and bombastic piece of packaging. Not only is it a bid to create a more lasting and powerful connection with their patients, but it's an expression of female empowerment, one that heightens the emotional impact and value of the organization. And that's pretty significant in a year where women’s reproductive rights in the US remain under fire (and have been under fire for quite some time).

Werner also managed to create a plastic-free experience (minus the condoms, because that's not in the cards yet, guys), utilizing a distinctive standing paper pouch to hold multiple birth control brands, making it resemble that of a beauty box subscription. It even has a hair tie closure. 

Sure, the white bag was already recyclable, but they’ve managed to create a valuable consumer experience that celebrates Planned Parenthood’s mission and their determined and loyal patients.

 

View Case Study

 

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STUDIO OF THE YEAR

Jones Knowles Ritchie

UNITED STATES, UNITED KINGDOM & SHANGHAI

 

Plenty of agencies impressed our judges this year. However, there was one in particular that won the most awards ever collected by a single studio in any given year.

Yup, it was JKR.

This year, they racked up eight awards for their work on Burger King, Jet-Puffed, The Heinz Global Masterbrand, and for skincare line Bloom and Blossom. And while you might think we paved the way for another JKR sweep, the fact of the matter is that our jury selected our winners—but hey, we don’t blame you. Of course, it’s hard not spilling ink about their projects because they get to work with so many iconic brands, and those brands shine. When you look at the suite of branding assets each one of their clients receives—proprietary fonts, variable logos, subway ads, and UNIFORMS—it’s hard not to be wowed. Even the smaller start-ups they work with get the same level of professionalism, commitment, and high-end design that Burger King does.

They also happened to win the VERY next award we’re going to talk about now…

 

Visit Agency

 

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REBRAND OF THE YEAR

Your Way, Way Better

Client: Burger King

Creative Agency: Jones Knowles Ritchie 

UNITED STATES

 

2021 will surely go down as the year of the three Rs—Redesign, Refresh, and Rebrand. Maybe it’s because for the better part of a year, we’ve been stuck indoors, and aside from 10-yard dash trips to the grocery store, we’re mostly experiencing life through our phones and laptops.

Regardless, one redesign stood tall amongst so many others—Burger King

The biggest thing the king of burgers wanted out of their refresh was to not only look better on a screen (and that’s the chief way we interact with brands these days) but to make the ingredients pops, with gorgeous illustrations and type you can virtually taste.

“It was a lot of investment in a digital transformation and how to make going to the restaurant or on an app the most interesting and pleasant,” said then vice president and global head of design at RBI, Rapha Abreu, to Dieline at the time of the redesign. “But we are also almost reinventing the brand from a food quality perspective. We’re removing all artificial flavors and colors, and we’re clearing the menu from high-fructose corn syrup. Plus, we have more of a commitment to sustainability, people and communities, and the planet.”

 

View Case Study

  

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PLASTIC FREE INNOVATION OF THE YEAR

The Prescription Paper Pill Bottle

Saatchi & Saatchi Wellness

UNITED STATES

 

In 2019, pharmacies filled 4.22 billion prescriptions, and, as I’m sure you can imagine, much of that was in plastic. Trying to recycle those tiny amber bottles can also present a challenge as many municipalities won’t accept them curbside because they’re considered medical waste or because the container is too small. If they do just so happen to allow them, you’ve got to peel off the label or throw the cap out with your regular trash. 

In other words, it’s an imperfect vessel. Oh, and that 4.22 billion we mentioned? That’s just the US alone.

Now in its third year, Dieline’s Plastic Free Innovation of the Year, given alongside non-profit advocacy group A Plastic Planet, goes to Saatchi & Saatchi Wellness for their cleverly designed Prescription Paper Pill Bottle. Developed alongside Tikkun Olam Makers (TOM), the compostable bottle meets every FDA requirement for water, light, and child resistance, featuring zero artificial glues or toxic dyes. Best of all, the pill bottle design is open-sourced, meaning any pharmacy anywhere in the world can use this design now (you can even download the build kit here).

“Imagine a world where we no longer had the dichotomy of healthcare contributing to the vast plastic crisis,” says A Plastic Planet co-founder Sian Sutherland. “This new innovation, using paper in such a clever way, is set to make that dream possible. Billions and billions of indestructible forever plastic pill bottles are no longer necessary. The child-safety closure is genius. We hope this simplicity and pure creativity of this packaging concept sets a high bar that many will now reach for.”

 

View Case Study

 

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ADOBE SUSTAINABLE DESIGN OF THE YEAR

BEE LOOP honey pot

Pencil and Lion

LITHUANIA

 

Design has the power to change the world, and Dieline and Adobe want to recognize the creatives that dream up the myriad ways in which we can transform the packaging design industry with sustainable practices and materials. Not only are you doing the planet a solid, but you’re providing designers with a blueprint for how they can innovate as well.

Winning the Adobe Sustainable Design of the Year award is Lithuanian designer Aurimas Kadzevi?ius of Pencil and Lion for his elegantly simple zero waste honey pot, Bee Loop. The eco-friendly packaging uses just two ingredients, beeswax and organic linen, and is recyclable, renewable, edible, biodegradable, antifungal, antiviral, antiseptic, antibacterial, and even label-free, as a hot stamp gets utilized for the branding. With its natural yet refined and modern look, it makes for a vessel that pushes us beyond the dreaded single-use plastic bear—and no disrespect to the bear, you’re adorable, but no one’s really recycling you, are they?

“Adobe is proud to support The Dieline’s Design Awards and sponsor the inaugural Sustainable Design category. The Bee Loop Honey Pot reflects the ethos of the creative brief and embodies core principles of good design. Simplicity, functionality, innovation, and imagination,” said Sebastian Shaw, director of strategic development at Adobe.

 

View Case Study

 

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DESIGN FOR GOOD AWARD

Change Maker

MILK

NEW ZEALAND

 

If we all collectively look back, everyone would admit that 2020 wasn’t such a great year.

That said, over the past year, we’ve seen so much powerful work dedicated to vital and necessary causes—whether it's breweries making hand sanitizers or brands taking up social justice issues. That’s why, starting this year, we want to honor those creatives with our first-ever Design For Good Award. 

Designed by New Zealand’s Milk, Change Maker is a beer that’s “brewing better lives.” Four friends with intellectual disabilities wanted to find meaningful work that would allow them to live independently—while their brews were a hit with the locals, they weren’t making any headway. Once Milk stepped in, they created new packaging that celebrated the brand’s purpose, all while giving each of the beer varieties characteristics of the founders, with playful and vibrant illustrations featuring hops, bottling lines, plenty of thumbs-up, and smiles. They also partnered with some of the Kiwi island’s most well-known breweries, like Moa and Duncan.

Now, we just need them to ship us some.

 

View Case Study

 

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NEENAH BEST USE OF PAPER AWARD

SAGA Grand Gin (ESTATE LABEL®)

Paprika

UNITED STATES

 

We don’t know a single packaging designer that isn’t a sucker for paper, and that’s why we like to celebrate the best of that glorious, pulpy tree stuff in packaging alongside our sponsor, Neenah.

This year’s winner is no slouch, and comes courtesy of Montreal studio Paprika with Saga Grand Gin. Dipped in yellow wax, each of the four bottles features characters that tell the story of the Acadian people. However, the wax obscures their eyes, creating an air of mystery about the spirit. Not only is the brand a tribute to the strength of the Acadians, but it celebrates their heritage. Additionally, the bottles draw consumers in and pique their curiosity with 12 different stories that play out across the packaging range, hence the brand name, Saga.

Essentially, it's like 19 Crimes and Maker’s Mark had a baby, and that baby is a beautiful gin.

 

View Case Study

 

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MANTER BEST USE OF LABEL AWARD

DESTIL•LATS ANTONIO NADAL 

Símil Design

SPAIN

 

An exceptionally produced label is a true thing of beauty.

It’s no wonder that specialty self-adhesive label maker Manter selected Antonio Nadal’s Destil Lat Artesanal from Símil Design. With its turn-of-the-century vibes, this premium liqueur features intricate details and foils and wouldn’t look out of place in the back of your grandpappy’s liquor cabinet or at a chic bottle shop that specializes in artisanal spirits. The design found inspiration in vintage fruit boxes, and the typography takes on the shiny colors of the flavor variety. Add it up, and you've got a small batch liqueur worth drooling over.

 

View Case Study

 

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DESIGNALYTICS DESIGN EFFECTIVENESS AWARD

DARK HORSE WINE 

forceMAJEURE

UNITED STATES

The Designalytics Effectiveness Award was created to help elevate the role of package design by spotlighting the immense financial impact that it can have on consumer brands. Winner selection was entirely data-driven, based on sales performance in the marketplace, as well as rigorous quantitative consumer testing. This year's award goes to forceMAJEURE for its punch-up of Dark Horse Wines. By simplifying the label and leaning into the brand's distinctive horse iconography, Dark Horse improved communication of key information and increased the brand's mental availability. As if that wasn't enough, they utilized premium paper stocks with metallic and matte finishes to highlight the brand's visual assets while conveying the premium quality of the product. Designalytics' evaluation revealed that wine buyers are twice as likely to prefer purchasing Dark Horse's new packaging to the old—a finding confirmed by retail sales data. During the six months following the redesign, the brand grew 15% compared to the same period during the prior year, outpacing category growth.*

"There's a growing body of empirical evidence underscoring what designers have long suspected but couldn't previously quantify—that strong design has an immense impact on brand performance. The phenomenal redesign of Dark Horse by forceMAJEURE is one such example, and we hope it will inspire more brands to recognize the tremendous business value of design," said Steve Lamoureux, CEO and founder of Designalytics.

*Data impacted by Covid-19 adjusted to account for anomalous shopping trends that skew year-over-year comparisons.

View Case Study

 

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BEST BRAND IDENTITY SYSTEM

UNITED SODAS OF AMERICA

CENTER

UNITED STATES

 

Can you change soda from the inside out? Well, United Soda says, yes, and this contemporary take on pop from Brooklyn’s Center is boldly vibrant and sleek.

 

View Case Study

 

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BEST OF FOOD

NICE CREAM

WORK BY WORKS STUDIO

SHANGHAI

 

Work By Works Studio proves that you don’t need aggressive shots of fluffed ice cream erupting out of pints with NICE CREAM. Hell, you don’t even need illustrations of ingredients. All you need is one bright color for the flavor and some artfully arranged type to communicate the brand name and all the other nutritional information for a supremely modern-day treat.

 

View Case Study

 

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BEST OF BEVERAGE

UNITED SODAS OF AMERICA

CENTER

UNITED STATES

 

Was there a more appealing soft drink released this past year than United Soda? Center creates a veritable Pantone chip sample dream with minimal copy, inviting you to taste the real rainbow. And did we mention just how gosh darn colorful this is? I mean, of course it's the best beverage packaging of the year.

 

View Case Study

 

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BEST OF HEALTH, BEAUTY, & PERSONAL CARE

STOIC.

OTVETDESIGN 

RUSSIA

 

No one really thinks about how we package disposable gloves, and that's precisely why OTVETDESIGN wowed our judges. Looking to communicate the glove's durability, the box gets threatened by a variety of sharp objects. Shears, knives, and forks can't even make a dent in this wonderfully vivid and even slightly terrifying box (seriously, this is slasher-horror territory, and we mean that in the best way possible).

 

View Case Study

 

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BEST OF HOME, SHOPPING, & OTHER MARKETS

A GOLDEN STATE: WHOLE FLOWER PRE-ROLL PACKAGING

FÖDA

UNITED STATES

 

"A Golden State is not a place. It's about being in a golden state." Plenty of cannabis brands try to emphasize how their products will make you feel with their packaging, but FÖDA Studio's dreamy packaging for Golden State genuinely achieves this. Utilizing pyramidal text, rich, almost ethereal colors, and a marbled gift box, this is what we hope you're getting us for our birthday, fingers crossed.

 

View Case Study

 

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BEST OF STUDENT

BOO!

Evgeniya Abramova

British Higher School of Art and Design

 

Germs will be running scared thanks to this adorable concept line of sanitizing products y student Evgeniya Abramova. The pale colors used throughout the visual identity give the illusion that germs are being "wiped" away to reveal the clear portion of the bottle that contains safety information. Our favorite touch is the unique and playful monster illustrations that adorn the bottles.

 

View Case Study

 

Food

 

1a: Bread, Cereals, Pasta

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1st

RANA. Spaghetti al nero

XPOM branding agency

View Case Study

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2nd

Holos

 Wedge

View Case Study

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3rd

Bunch Bar

Bader Rutter

View Case Study

1b. Dairy or dairy alternative products

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1st

Swirl

Wedge

View Case Study

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2nd

Got attitude? NAVEIA's Oat Milk Wants to Wake a Revolution.

Hardcuore

View Case Study

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3rd

What fits right in YORGUS KYDS?

Hardcuore

View Case Study

1c. Spices, oils, sauces

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1st

Fiala

Km Creative

View Case Study

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2nd

Omsom

Outline

View Case Study

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3rd

Oslo Collective Packaging

Pakhaus

View Case Study

1d. Fruits and Vegetables

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1st

Sweet Corn in the Dark

Grand Deluxe

View Case Study

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2nd

Liu Nian Ni-Musang King Durian

Left and Right Creative Design (Shenzhen) Co., Ltd.

View Case Study

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3rd

Wonky, Rescued Veg

SNOW DONUTS

View Case Study

1e. Fish, Meat, Poultry & Alternatives

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1st

Døgnvill Burger Meat Packaging

Pakhaus

View Case Study

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2nd

Grab It

Pearlfisher

View Case Study

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3rd

Impossible Foods

Impossible Foods & Creative Teams

View Case Study

1f. Ready to Eat, Fast Food, Meal Kits

Editorial photograph

1st

Packaging, Your Way

Jones Knowles Ritchie

View Case Study

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2nd

Gruvi Sammontana

Auge Design

View Case Study

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3rd

Chef Bombay

Concrete

View Case Study

1g. Confectionary, Desserts, and Sweet Snacks

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1st

Gigantic!

Gander Inc.

View Case Study

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2nd

Fluffed Up and Ready to Go

Jones Knowles Ritchie

View Case Study

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3rd

Dent Flip Pastilles

Strømme Throndsen Design

View Case Study

1h. Savory Snacks

Editorial photograph

1st

Small Giants – Little Critters, Big Mission

Midday

View Case Study

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2nd

FLWRPWR!

candybrophycreative

View Case Study

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3rd

Iliada Olive Snack Bites

Mousegraphics

View Case Study

1i. Limited Edition

Editorial photograph

1st

Chá De Saudade

Grafikisto

View Case Study

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2nd

Voiello La Scaramantica

Auge Design

View Case Study

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3rd

Pasta Felicetti Limited Edition

Aldo Segat Studio

View Case Study

1j. Conceptual

Editorial photograph

1st

Tavola Pasta

Stamp Works

View Case Study

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2nd

Freezers — Packaging for contemporary Russian ice cream

Shuka Design

View Case Study

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3rd

Motivational energy bars with Instagram AR filter capabilities!

Deeez.co

View Case Study

1k. Luxury

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1st

Quore Gelato

JASTOR BRANDING

View Case Study

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2nd

BEE inspired by nature!

Pirells Innovative

View Case Study

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3rd

Quality always starts with a ‘K’

Taxi Studio

View Case Study

1l. Private Label

Editorial photograph

1st

B’s Bees

Studio Mean

View Case Study

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2nd

Kotimaista packaging reform

BOND

View Case Study

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3rd

Harvey Nichols Sweetie - the Confectionery Range

Smith & Village

View Case Study

Beverage

2a. Water

Editorial photograph

1st

C2 Water No Label

Prompt Design

View Case Study

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2nd

Strangelove Waters

Marx Design

View Case Study

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3rd

Native Soda

Native Soda

View Case Study

2b. Soft drinks, Juices

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1st

Milgrad

Depot branding agency

View Case Study

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2nd

Postcard from Orange Farmer

Grand Deluxe

View Case Study

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3rd

Zero Culture Beverages Co.

Zero Culture

View Case Study

2c. Tea and Coffee

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1st

Dark Matter Coffee Core Brands Redesign

Zimmer-Design

View Case Study

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2nd

Ertha

AG Design Agency

View Case Study

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3rd

Dali mixed tea

Linshaobin Design Shenzhen

View Case Study

2d. Functional Beverages

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1st

Engie

PG Brand Reforming

View Case Study

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2nd

Sunwink

Sunwink

View Case Study

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3rd

Droplet Sparkling Adaptogen Drinks 

Well Fed

View Case Study

2e. Beers, Ciders, Hard Seltzer & Malt

Editorial photograph

1st

Fuerst Wiacek / Beer Label design

Mireldy Design studio

View Case Study

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2nd

REAL Premium Seltzer

Karl Hebert/Gold Lunchbox

View Case Study

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3rd

Austin Beerworks Crowlers

Helms Workshop

View Case Study

2f. Low-alcohol and no-alcohol drinks

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1st

Abrogatto 18

Alejandro Gavancho

View Case Study

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2nd

Ambijus

OlssønBarbieri

View Case Study

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3rd

Shake-it Mixers

OlssønBarbieri

View Case Study

2g. Wine & Champagne

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1st

De Nariz

Maba

View Case Study

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2nd

Códice

Maba

View Case Study

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3rd

91'

CORETI

View Case Study

2h. Clear Spirits

Editorial photograph

1st

OAX Original

Bardo Industries

View Case Study

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2nd

SAGA Grand Gin

Paprika

View Case Study

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3rd

ZhiHou Baijiu

ShenZhen Lingyun creative packaging design Co.,Ltd.

View Case Study

2i. Dark Spirits

Editorial photograph

1st

Taylor & Smith Tasmanian Single Malt Whisky First Release

Megan Perkins

View Case Study

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2nd

Nixta Licor De Elote

WeHolden

View Case Study

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3rd

Alembiq: Pre-crafted urban cocktails

Positivity Branding

View Case Study

2j. Limited Edition Beverage

Editorial photograph

1st

Pepsi x China’s People’s Daily New Media

PepsiCo Design & Innovation

View Case Study

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2nd

Mirinda Unexpected Combo Summer LTD

PepsiCo Design & Innovation

View Case Study

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3rd

TEQUILA DON JULIO

Anagrama

View Case Study

2k. Private Label

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1st

Lover Gin

Ben Galbraith Design

View Case Study

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2nd

Smithy's Easy Drinking Beer

Ben Galbraith Design

View Case Study

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3rd

Harvey Nichols Wine and Sparkling Wine

Smith & Village

View Case Study

2l. Concepts

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1st

Sol Coffee

Lilia Quinaud

View Case Study

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2nd

Orangina Spiral Peel

Yuko Takagi

View Case Study

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3rd

JustWater

Edgar Kirei

View Case Study

2m. Luxury

Editorial photograph

1st

ZhiHou Baijiu

Xiongbo Deng

View Case Study

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2nd

YiZhou-Ya

ShenZhen Lingyun creative packaging design Co.,Ltd.

View Case Study

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3rd

Ocard

Depot Branding Agency

View Case Study

 

Health, Beauty, & Personal Care

 

3a. Clothing & Fashion

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1st

Adidas Originals ZX 2K BOOST Seeding Kit

Hovers Over Water Design Studio

View Case Study

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2nd

Your Uniform, Your Way

Jones Knowles Ritchie

View Case Study

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3rd

Giannotti

Kind

View Case Study

3b. Health Care

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1st

Radio Naturals

Radio

View Case Study

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2nd

Cora Packaging and Identity

COLLINS

View Case Study

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3rd

Canonpharma

Repina branding

View Case Study

3c. Body Care

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1st

Bloom and Blossom

Jones Knowles Ritchie

View Case Study

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2nd

do

Kazuha Otake

View Case Study

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3rd

Odele Beauty

Buddy-Buddy

View Case Study

3d. Beauty & Cosmetics

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1st

Dust+Cream / Today is a good day

Semiotik Design Agency (SDA)

View Case Study

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2nd

Fenty Skin

ESTABLISHED

View Case Study

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3rd

Exa — Clean Makeup Made for Everyone & Every Frequency

Bartlett Brands

View Case Study

3e. Perfumes & Fragrances

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1st

Marc Jacobs PERFECT

Aruliden

View Case Study

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2nd

Rebecca Minkoff

The Premiere Group

View Case Study

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3rd

LOOKS by Wolfgang Joop

brandcouture GmbH & Co. KG

View Case Study

3f. Limited Edition

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1st

SK-II Pitera

Vault49

View Case Study

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2nd

Target Holiday Beauty & Body Gift Sets

Periscope

View Case Study

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3rd

Murad Holiday 2020

Murad

View Case Study

3g. Private Label

Editorial photograph

1st

Stoic. Disposable gloves package.

OTVETDESIGN (LLC OTVET)

View Case Study

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2nd

Dermica Vegan Skincare

Goods

View Case Study

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3rd

99 Cent Only Store Personal Care Packaging

Meaningful Works

View Case Study

3h. Conceptual

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1st

B.O.Cal Supplement

Prompt Design

View Case Study

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2nd

The Troupe

Lavernia & Cienfuegos

View Case Study

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3rd

Moi: Lipstick 4.0

1HQ

View Case Study

3i. Luxury

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1st

Kulia Skincare: High vibrance skincare for body, spirit & planet

Designsake Studio

View Case Study

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2nd

Kalevala packaging reform

BOND

View Case Study

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3rd

Monday Muse

Monday Muse

View Case Study

 

Home, Shopping, & Other Markets

 

4a. Household Maintenance

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1st

G Candle Co. Packaging Design

Prompt Design

View Case Study

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2nd

E-CLOTH

Pearlfisher

View Case Study

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3rd

Blueland Dish Soap

Doris Dev LLC

View Case Study

4b. Home Improvement

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1st

Mitka

Madcats agency

View Case Study

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2nd

Nano5

Madcats agency

View Case Study

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3rd

Sunday

Sunday

View Case Study

4c. E-commerce packaging

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1st

Cat Person

SLATE

View Case Study

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2nd

Kengos

The Working Assembly

View Case Study

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3rd

fatty15 packaging

Phenomenon

View Case Study

4d. Electronics

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1st

Mi Watch Color Sport

Xiaomi Inc.

View Case Study

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2nd

Mi Ionic Hair Dryer H900

Xiaomi Inc.

View Case Study

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3rd

Mijia Sonic electric toothbrush

Xiaomi Inc.

View Case Study

4e. Office Supply

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1st

Crane Stationery

COLLINS

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2nd

Musgrave Pencil Company

Paper Tube Co.

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3rd

Union & Scale Workplace Furnishings Packaging System

Staples Inc.

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4f. Baby & Kids

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1st

The Dough PRoject

Communal Creative

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2nd

LoveMade

Pearlfisher

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3rd

American Bubble Company

American Bubble Company - Bubble Tree

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4g. Pets

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1st

déjà

Milk

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2nd

Prawtein Raw Pet Food

formascope design

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3rd

Pet Plate

Aruliden

View Case Study

4h. Entertainment

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1st

Adidas RUN DMC 50th Anniversary Promotion

Taylor Box Company

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2nd

REALLY DIG YA

Bangqian Zheng, Shanghai Dongxiang Culture Communication Co., Ltd

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3rd

UNO Keith Haring

Mattel, Inc

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4i. Tobacco & Cannabis

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1st

Floro

Pavement

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2nd

Incredibles

Green Thumb Industries

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3rd

A Golden State: One Eighth Flower Packaging and Curated Gift Sets

FÖDA Studio

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4j. Promotional

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1st

2020 socked

Kreatives

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2nd

Bracom Mooncake Magic Giftbox

Bracom Agency

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3rd

Merryjuana

Best Studio

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4k. Private Label

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1st

Banzai BZ#19-01

Benedek & Co.

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2nd

Package for STP brake pads from Japan

OTVETDESIGN (LLC OTVET)

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3rd

Breakroom Essentials Packaging System

Staples Inc.

View Case Study

4l. Conceptual

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1st

Safari World pens packaging

Dongguan Donnelley Printing Co.,Ltd

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4m. Luxury

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1st

Zippo constellation limited edition packaging

Zippo (China) Outdoor Product Co., Ltd.

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2nd

Banzai BZ#19-01 Collector's Box

Benedek & Co.

View Case Study

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3rd

Unsaid Library Luxury Gift Packaging

Open Strategy & Design

View Case Study

 

Sustainable

 

5a. Food

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1st

Packaging for the many people

BVD

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2nd

TakeBack

Generous Minds

View Case Study

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3rd

Sambazon Acai Bowl

Fuseneo

View Case Study

5b. Beverage

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1st

SodaStream Professional

PepsiCo Design & Innovation

View Case Study

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2nd

UNOCUP

UNOCUP

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3rd

Absolut Paper

Grow

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5c. Health, Body, & Beauty

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1st

ECO POD

Hotel Emporium, Inc.

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2nd

Yangi Beauty

Grow AB

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3rd

Good Juju

Arithmetic

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5d. Home, Shopping, & Other Markets

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1st

Allbirds Dasher

Enlisted Design

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2nd

Giannotti

Kind

View Case Study

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3rd

Kengos

The Working Assembly

View Case Study

5e. Luxury

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1st

Premium Ocean Bound Plastic Tray for Dell Laptops

Veritiv

View Case Study

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2nd

SEQUENT paper pulp boxing

Wrapology International Ltd

View Case Study

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3rd

Beneduce Vineyards Classic

Work by Lule

View Case Study

5f. Conceptual

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1st

OdD+ Object/Book

Blu Lab Design Lab

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2nd

Moi: Lipstick 4.0

1HQ

View Case Study

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3rd

ÖLOBOX smart pack snack

Olkas Voron

View Case Study

 

Plastic Free

 

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1st

Choose's Biodegradable Bottle Range

Choose Packaging

View Case Study

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2nd

SodaStream Professional

PepsiCo Design & Innovation

View Case Study

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3rd

Zenlock

Zenpack

View Case Study

 

Branding

6a. Food Brand Identity Systems

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1st

Simple Greatness

Jones Knowles Ritchie

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2nd

Colina

Noance Studio

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3rd

Cadbury Dairy Milk New Brand Identity

Bulletproof

View Case Study

6b Beverage Brand Identity Systems

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1st

GUTA Cafe Vietnam

M — N Associates

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2nd

Tecate Brand Identity

Elmwood New York

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3rd

Droplet Sparkling Adaptogen Drinks

Well Fed

View Case Study

6c. Health, Body, & Beauty Brand Identity Systems

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1st

Bad Habit

Aruliden

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2nd

Emme Brand Launch

Deerfield

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3rd

Ingredients

Concrete

View Case Study

6d. Home, Shopping, & Other Markets Brand Identity Systems

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1st

Judy

Red Antler

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2nd

Lost Farm Packaging

Stout Design Inc

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3rd

déjà

Milk

View Case Study

6e. Student & Concept Brand Identity Systems

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1st

“East-West/West-East” packaging design

Yi Mao

View Case Study

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2nd

A Piece of Muse

Herin Hong

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3rd

DOT

Hyupjung Lee

View Case Study

 

Student

 

7a. Food

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1st

Colder: packaging for frozen food

Maria Kazanova

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2nd

Chocotop Collectable Chocolate

Qing Yan

View Case Study

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3rd

Oilpaint

Dasha Danilycheva

View Case Study

7b. Beverage

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1st

FILMPOWERS

Sandra Bononad Olmo

View Case Study

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2nd

Baron's Blood Krelen Rum

Ryan Boyes

View Case Study

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3rd

Nintendo GAME BOY Juice

Jocelyn (Ziying) Zhao

View Case Study

7c. Health, Body, & Beauty Beverage

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1st

Breath

Su Li

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2nd

Packaging design for ace hardware

Mengyuan Sun

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3rd

Cue Case

Mary Campbell, Gretchen Mihaly, Quinn Maynard, Aidan Rosario

View Case Study

7d. Other Markets

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1st

SAVHEIA

Alvaro García Rodriguez

View Case Study

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2nd

Ace Urban Gardening

Hah Kyoung Kim

View Case Study

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3rd

Indicia: Parcels & Post

Claudia Dubé

View Case Study

7e. Luxury

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1st

mind CBD

Marco Arroyo-Vázquez

View Case Study

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2nd

Banquine Candle packaging

Eva Van der Borght

View Case Study

 

   

CONGRATULATIONS TO ALL 2021 WINNERS

  

Join us at Dieline Awards Live, a 1-day, complimentary virtual event presented by Adobe on Tuesday June 8th celebrating the big winners of Dieline Awards 2021.

 

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SPONSORED BY:

 

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QUESTIONS OR COMMENTS? EMAIL: AWARDS@DIELINEMEDIA.COM