Taylor & Smith: Pouring The Tasmanian Landscape Into A Glass For You

Megan Perkins developed the design concepts for Taylor & Smith Distilling Co.’s line of whiskey. A boutique distillery that specializes in manifesting the Tasmanian landscape into small batch, experimental spirits, Taylor & Smith wanted their product to be delivered in a way that would truly shed light on the essence of the spirit.

The completely transparent, amber and blue acrylic box used for packaging was a brilliant and bold choice, leaving no room to question if the taste of the whiskey is as crisp as its aesthetic. The perfectly contrasting light blue cap continue to set the bottle apart with its simplistic and rounded look. 

Bold colors—a recognizable brand quality—reflect the key ingredients and their environmental influences. Single malt barley, pristine glacier lake water, the sun, and the clear, blue sky are among the most notable. A striking, reusable display box houses the first released bottles and allows the light to reflect, permeate and showcase the golden liquid. 

Sunshine is used as a metaphor for the smooth, warming spirit and is central to a campaign that challenges industry clichés.