Founded by a schoolteacher, The Dough Project creates all-natural, plant-based play dough that kids can make at home. We updated the branding and packaging system to celebrate the vibrant, veggie-powered colors of the dough and the idea of endless creation. The Dough Project believes that all the shapes we make are beautiful. To bring this idea to life, we created colorful packaging, character illustrations that personify the dough, as well a unifying jar system that lets the product shine. The result is a fresh and playful system that inspires kids and parents alike.