While cannabis can transport one to a different state of mind, it remains a plant, an organic organism of varying quality due to several factors, similar to how even an heirloom tomato will have a different sensory experience from a typical supermarket fruit. Of course, how an heirloom tomato gets presented, packaged, and priced will diverge from the norm, more in line with the quality and means to grow the produce.
Floro Cannabis’ branding and packaging by San Fransisco-based Pavement does just that, with opulent and ornate packaging befitting of a premium pre-roll. While some primo brands might downplay or avoid cannabis tropes and imagery altogether, Pavement weaves them in a way that is artsy, warm, and luxurious.
A lush green reminiscent of a thriving cannabis plant serves as the foundation of the box. Art Nouveau flourishes are a nod to an age when cannabis was seen as restorative and therapeutic, much like today, while the typography compliments and contrasts with its weight and sharp lines. The logo comes eye-shaped, perhaps a nod to the Dharmic concept of a third eye, an element often found in cannabis culture. The labels with the required information stay on-theme and are well-executed.
Watch the interwebs, as Floro ultra-premium cannabis is coming soon.
