Mitka Will Inspire You To Leave Your Mark
by Shawn Binder on 07/27/2020 | 2 Minute Read
Leave your mark, and make it count with Mitka, a Ukrainian brand of spray paint. The design is type heavy and stunning in it's straight-forward approach. The chunky fonts in various vivid colors will inspire you to get out there and let your presence in this world known.
Mitka is a new spray-paint brand from Ukraine.
Insight from childhood "Leave a Trace in History" was interpreted in our way: Mitka is a "sign" in Ukrainian and with it, you can leave your spot anywhere.
The logo is, in fact, a spray-can of paint. We joke that we drew a spray-can of letters without drawing a spray-can. The shape here is responsible for making it easy to find Mitka on the shelf, and the color accent is for making it easy to choose the right color.
On the one hand, we wanted to emphasize the practicality and utility of Mitka so that the design would literally say: "I'm just a paint. I'm not talking about Impressionism or Salvador Dali. With me, you can paint the fence, fridge, and hilt of your favorite katana. Nothing else, but I can do it perfectly. I'm paint, not an android."
Armed with this brief, we created an expressive identity and package design, while, fulfilling the dream of all brand managers: "Make the logo bigger!"
- Agency: Madcats
- Management: Alexandr Solonko, Gleb Petrov
- Copywriting: Anton Solonko, Artur Redzynets
- Design direction: Vik Vatamaniuk
- Design: Veronika Syniavska, Maria Bidochko
- Motion design: Egor Prijma
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