Lara’s redesign by Quatremains turns pet food into a wonderfully playful little world.

Real cats are mixed with loose cartoon illustrations, dressing them as cowboys, snorkelers, and tiny bespectacled characters, while chickens skateboard and sheep hop around, giving each pack its own visual joke rather than another predictable pet portrait. Even the typography is playful, pairing Lara’s sweeping red script with chunky lettering. It’s a smart example of CPG design borrowing from human food brands to make everyday pet care much more delightful.