Safari World is a packaging design that makes creative use of unique animal skin texture. At first, this product did not have a clear positioning. After redesigning the packaging graphics, it will be aimed at the children’s market, and maximize the product’s own animal texture characteristics.

To highlight the features of the animals, RRD developed the different silhouette of animals and textures of the skins to match pens with emblematic animal skin patterns. The package comes in 4series of animals in meeting different children’s group. All animal images are designed to be abstract and cute to attract children users. The overall box shape is simple, referring to the design style of some foods such as chocolate packaging.

The package contains post-it notes that cut out in the shape of animals in replacing the traditional tray structure, which is practical and eco-friendly.