Dark Matter Coffee Core Brands Redesign Is Everything You Could Ever Dream Of
by Andrew Gibbs on 01/29/2021 | 2 Minute Read
Dark Matter Coee’s long-established core brands–Unicorn Blood, A Love Supreme, Starry Eyes, and Machete–make up the foundation of their Portfolio Blends and are diehard fan favorites. (If you know anything about Dark Matter, it’s that they are continually pushing the boundaries of coee while still consistently nailing the classics.) After many illustrious years without a design update, these four coee bags were due for a reboot. Cue the mind- bending, galaxy-hopping, sci--centric, creative brief.
Ever the visionary company, Dark Matter framed up the rebrand to Zmmr with a dual purpose: to captivate new customers with unstoppably beguiling visuals, and to retain their existing, loyal customers who had come to know and cherish their favorite coee bean packaging. The cherry on the top–to make these designs a category disruptor.
Staying true to Dark Matter’s playful, unconventional spirit was another mandatory. So for this project, we did a deep dive into research. We developed rich stories behind each of the four blends complete with complex, layered visual references, out-there symbolism, and detailed color palettes. After identifying all these elements, we worked closely with artist Raul Urias to craft the intricate illustrations shown on the nal bags. Every design element on the package ties back into the overarching portfolio story, that of a New Worlds Fair–a fantastical vision of the future of coee and possibly, dare we say, the planet.
- Designer: Jim Zimmer
- Creative Director: Jessica Zimmer
- Associate Creative Director: Nathan Weaver
- Illustrator: Raul Urias
- Retoucher: Adam Grimshaw
- : Zimmer-Design
The GRO Agency