RANA Proves Carbs Can Be Healthy With A Bespoke Package Design
By
Published
Filed under

By
Published
Filed under



The packaging design concept is based on a metaphor comparing the similarity of long spaghetti and the shape of bicycle spokes. The concept emphasizes the belonging of black spaghetti to the healthy-food segment and healthy nutrition for sports. “Raggi delle route” – translated from Italian “Bicycle spokes”. The sleek packaging in the shape of a cylinder made of matt black cardboard, with a special nish – gold stamping and UV varnishing, clearly indicates that the product belongs to the premium segment. The packaging design uses an animation of black stripes that works when the lids are turned – bicycles come to life and begin to ride. This is impressive and engages the customer in the communication with the product.
By
Add project credits with Dieline PRO | Log in
Get unlimited access to latest industry news, 27,000+ articles and case studies.
Have an account? Sign in
To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.