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Choose's Biodegradable Bottle Range Is Made With Zero Plastic

by Andrew Gibbs on 01/12/2021 | 3 Minute Read

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We have developed a plastic free paper bottle for our products, that is completely biodegradable, compostable and uses 100% sustainable materials.

The bottle, unlike some other paper bottles being developed, does not use less plastic, it simply has no plastic (synthetic or bio-based) in it at all. We use natural materials and craft them into a bottle and once the customer has nished with the product it can be returned to nature.

We developed the bottle to help provide consumers with an alternative to plastic. We all know the impact that plastic is having on our oceans and our new bottle is a practical and easy change for consumers. It can be recycled, composted or simply sent to landll where it will completely degrade within a year.

The Bottle was designed to remove the responsibility of end-of-life disposal from the consumer. It can enter any waste stream that the consumer has access to.

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The bottle is formed of three main parts:

1) A recycled newspaper outer casing. This provides the structural security of the bottle. We give a new lease of life to unsold newspapers and craft them into useful products.

2) Our internal natural liner. To keep our products safe and maintain quality, we line the inside of our bottles with a completely nature waterproof liner. This liner is made from naturally occurring materials that do not require chemical renement. Simply we borrow from nature.

3) Recycled metal capping system.To ensure the bottles don't leak we have developed a capping system that uses recycled metal.

Our product range of household products, hand soap, hand sanitiser and washing up liquid were launched in 2020 and are available to purchase online. We are also working with global brands to bring their products to market this year. All of our products are commercially available, and we are beginning discussions to bring them to retail markets across Europe at the moment.

After detailed lifecycle analysis on our bottles, we are proud to say that our bottle uses 44% less CO2 than plastic alternatives and reduces plastic by 100%.

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Editorial photograph

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Editorial photograph

Editorial photograph

The design of the bottle was create to closely mimic plastic bottle dimensions and shape. While our bottle is brand new technology, we wanted the consumer to feel familiar with it from rst sight. We keep the traditional paper label and developed an eye catching minimalistic design that highlighted the ocean safe aspect of our products.

The packaging development process of a biodegradable paper bottle has taken over four year to bring to market. The team has worked tirelessly to problem solve all the hurdles we hit. Now we have a viable alternative to plastic, both practically and commercially.

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