Rhianna’s ability to belt out chart-topping bangers is well known, but the Barbadian artist isn’t limited to creative endeavors, as she’s also quickly proven to be an intrepid businesswoman, launching fashion and beauty brands, usually under her surname, Fenty.

Fenty Beauty is particularly notable in its dedication to having a product range that is inclusive of all skin tones and types, finding a market gap and consumer base that was woefully underserved. That same inclusivity ethos is found in her new beauty care brand extension, Fenty Skin, but innovates in an area that still proves a challenge to the industry as a whole—sustainable packaging.