• The new sunscreen brand Runblock breaks into the category with a product that’s uniquely designed for runners
• Tess Lockhart and George Fletcher teamed up to create a brand world for Runblock that evokes heat, sweat, and the sun, without leaning on the obvious codes of the established sunscreen industry

A sunscreen brand that breaks away from the pharmaceutical-leaning branding that’s dominated the category is nothing new. Vacation has, most notably, made sunscreen whipped cream; Evil Ray has built its brand around a comedic bit in which the sun is a cyclops; and Slather’s identity centers on a big, bold, and chunky black type on a blindingly bright yellow. Ain’t nothing medicinal about any of that!

But what hasn’t really been attempted is a brand built specifically for runners. At least until now.