Bulletproof Gives Cadbury A New, Revitalized Global Brand Identity

Published

April 15, 2020

Filed under

Always be rebranding, redesigning, or refreshing.

The last time Cadbury unveiled a brand refresh was back in 2013, and this time out, they turned to Bulletproof to create a new look and feel for the storied chocolate maker. Ripe with invigorated touches like a new wordmark and redesigned milk glasses, the branding agency dug deep into Cadbury’s archives to create something that still manages to feel timely and exciting.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.