Kulia Skincare: High Vibrance Skincare For Body, Mind, And Planet
by Jessica Deseo on 01/15/2021 | 3 Minute Read
HIGH-VIBRANCE SKINCARE FOR BODY & SPIRIT
Kulia Skincare brings vibrance to skin, spirit, and planet with time-honored plant oils and absolutes that are environmentally focused, artisan produced, and ethically manufactured. Every ingredient is organic or wild harvested and every formula is certified natural or organic by COSMOS Ecocert.
Applying the principles of Slow Beauty, Kulia created a simplified skincare line that centers around daily self-care, mindful consumption, and slow aging. The creation process is as present in the brand's formulas as the ingredients themselves. They believe every dimension of how an ingredient goes from seed to serum contributes an energy to the final product, so they handpick ingredients from organic-certified groves that produce 100% pure, cold-pressed or CO2 extracted oils or absolutes. Each serum is infused with aromatherapeutic properties that enhance mood, reduce tension, and promote feelings of
calm and relaxation. Rose Quartz and Amethyst crystals are added to raise the energetic properties of their serums, promoting balance and protection while opening the heart chakra to compassion and unconditional love.
HIGH VIBRATION FORMULAS
Founder Jasmine Keeney spent years researching and sourcing partners, often family-run, from around the world that used eco-friendly, ethical, and low-impact manufacturings practices including regenerative harvesting and clean extraction methods, which guarantees efficacious ingredients in their closest natural state. K?lia formulas are free of chemicals and heavy metals, absent of GMOs, parabens, synthetic perfumes and dyes, and animal-derived ingredients.
While the unboxing experience feels incredibly special, every layer of K?lia’s packaging reflects its brand values- recyclable glass, Neenah FSC paper stocks, and soy-based inks. Conscious decisions were made every step of the way with the hope that K?lia can empower its community to strive with them, towards a future that puts our planet first.
We began the brand identity and packaging development process knowing we wanted to create a look and feel that was both reflective of the company’s ethos and demanded consumers’ eyes on shelf. We ditched neutral color schemes and foil finishes that saturate the clean beauty space and swapped them for custom floral illustrations inspired by the Hawaiian Islands. Intricate blind emboss details cover the exterior packaging to then reveal a 5-color silkscreened bottle decorated with lush leaves and birds of paradise. We want to take consumers to a destination every time they interact with K?lia products; one that feels natural, organic, and wild grown.
Additionally, Kulia Skincare is the first skincare brand to integrate MATTER, a safe and sustainable antimicrobial coating that provides product protection from damaging microbes including COVID-19.
- Designed By: Designsake Studio
- Credits: Rosanne Chan, Danielle McWaters, Galen Strasen, Amy Williams
- Photographer: Jasmine Keeney, Michael Keeney