Student & Concept Packaging, Dieline Award Winners 2010-2022, Dieline Awards 2021

Snack Anywhere With ÖLOBOX

by Jessica Deseo on 01/15/2021 | 2 Minute Read

ÖLOBOX is a healthy snack in an innovative package with a pocket for shells inside which allows to eat natural snacks anywhere.

It is a smart package for snacks that need shelling before eating. The husks section is inside, it opens after the pack is opened. When you finish eating it's very easy to close the pack with shells and throw it to a litter bin.

ÖLOBOX is a new culture of healthy snacks eating and attentive attitude to customers which requires a fresh approach to design implementation. Our audience eat rationally, they are responsible in their snack choice and garbage utilization.

First of all, it's very important to tell the customer how to use the new package. We have found the inspiration in the symbol of recycle. The main idea of the design of ÖLOBOX's pack is based on the instruction there with the arrows being the key elements. They show the sequence of actions for the consumer: 1-2-3.

Editorial photograph

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.

Snack Anywhere With ÖLOBOX

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