What's Next Best To Watching The Sun Set? Sunwink's Powerfully Optimistic Packaging
by Chloe Gordon on 01/07/2021 | 2 Minute Read
Internally we say "this is the drink Mother Nature intended for the world.” Our packaging is no different, featuring bright and bold colors of Earth, star ingredient illustrations and clean and playful typefaces.
Sunwink’s new product packaging design revolves around a prominent logotype coupled with dynamic typography for product names and ingredient lists. Symbolic color use and an iconic sphere motif play a central role in distinguishing the design.
The Sunwink logotype is composed of clean lines, strong geometric shapes and crisp sans serif letterforms that give it an iconic, approachable and eye catching quality. Unique moments can be discovered in small details such as the humanist gestures in the branching of the “n” and “u” shapes, movements that imbue a sense of warmth and approachability.
Cheeky curves in the n strokes add a nuanced flavor, suggesting a touch of wit and humor.
In essence, the Sunwink wordmark speaks with honesty and clarity, communicating a powerfully optimistic and upbeat attitude.
Sunwink’s color identity centers on a signature shade of blue. Drawing from nature, this blue is dreamy and atmospheric while also being energetic and powerful. Sunwink’s color palette is magnetic, alive and inviting, with a spectrum of colors that revolve around the signature Sunwink blue. A generous range of hues include rich sun-soaked citrus colors balanced alongside several neutral shades.
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