FLWRPWR reached out to Candy Brophy Creative in order to give their brand packaging a crispy edge over their competition. What was once regarded as an anti-war slogan in the late 60s and early 70s, is now going to be known for providing smiles and satisfaction from the grocery store shelf to the moment you realize you already had the last chip.

Focusing predominantly on retro color schemes and the combination of soft, rounded shapes and sharp-angled strokes, Candy did well to acknowledge the ideals of the 70s culture through her design. The emphasis on health and wellness through the inclusion of sunflower seed oil is found, not only in the clever name, but in the incorporation of nature on the label as well. The sunny, contagious smiles on the cartoon flowers suggest a level of trust in the whole and organic ingredients within.