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Pack of the Month: ALEMBIQ Celebrates The Art of The Cocktail

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Editorial photograph

Miss going to the bar and having someone else make you a perfectly-crafted Negroni? Sure, you can put your mask on and go to the liquor store, pick up all of the nerdy bartender accouterments you need for crafting a cocktail, but honestly, that’s just one more thing we have to do from home, and we’re tired. So very tired.

So, if you miss your local watering hole or speakeasy, ALEMBIQ might be the pre-mixed cocktail of your quarantined dreams. Turning to Amsterdam design agency Positivity Branding, ALEMBIQ sports an inspired piece of visual identity, incorporating the glasses one would use for a craft cocktail—the coupe for a Manhattan, a tumbler for a Negroni, or a martini glass for, yes, a martini—and fills them up with the packaging design labels for the ingredients that would typically go into those cocktails. Each premixed cocktail glass on the packaging gets served up with a garnish that comes in the form of the brand’s logo, dialed up with a lustrous, metallic effect.

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