Nixta Licor de Elote Is Self-Aware & Not Afraid To Stand Out
by Shawn Binder on 05/28/2020 | 2 Minute Read
This is one fun brand & bottle design. Paying homage to the cultural importance of corn in Mexico, this liquor's bottle has the texture and color of an ear of corn. The embossed label utilizes rich yellows and reds to create a brand experience that dodges being (dare we say it?) corny, yet still maintains an element of fun. This liquor bottle would easily stand out on any shelf for it's unique shape and bottle ridges.
"¡Sin Maíz, No Hay País!" Without corn, there is no country. Nixta Licor de Elote is an ancestral corn liqueur from Jilotepec, Mexico—the birthplace of corn. More than just a crop, corn is a foundational element and valued heirloom in the cultural identity of Mexico, and Nixta was created to be the world's purest form of ancestral corn distillation.
In partnership with Casa Lumbre Spirits, WeHolden was tasked to design packaging that pays tribute to corn as the foundational element in the cultural identity of Mexico. The design needed to convey the culinary aspects of the product, stand out on crowded back bars, and appeal to bartenders, spirits nerds, and travelers seeking culturally rich, quirky keepsakes and gifts.
The result: A proudly Mexican, self-aware package that celebrates its cultural identity, appeals to the quirky, culinary sensibilities of our target audience and can’t be missed on shelves—Nixta’s custom, glass bottle in the shape of a corn ear was inspired by culinary bottle forms found in early 20th century Mexican neighborhood mercados and paired with an illustrative, produce crate style label design.
- Creative Director (Casa Lumbre): Daniel Schneeweiss
- Creative Directors (WeHolden): Erich Weiss, Chris Holden
- Lead Art Director: Colin Apgar
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The GRO Agency