Departed Spirits is known for its unruly nature, and the brand turned to Marx Design to help allow its packaging design to shake up the liquor store shelves.
Short of smearing greasy pieces of chicken across one’s body, it’s not exactly that easy to smell like KFC’s breaded and fried morsels powered by the secret blend of Colonel Sanders’ 11 herbs and spices. At least that use to be the case.
It's your LAST chance for Dieline Awards early bird pricing! Prices will increase on December 1st.
Inspired by the sight of discarded wrappers alongside the road during a countryside bike ride, One Good Thing went to work on developing a coating that keeps the brand's protein snacks safe, clean, and edible.
Potatoes, lemons, tangerines, garlic, avocados—the list of produce packaged and sold in plastic mesh bags could go on. And while these bags can technically be reused or repurposed, they often go straight into the garbage bin. What if there were a more sustainable design solution?
If you can't get PepsiCo to reduce its use of plastic packaging, take them to court.
Get your credit cards ready, and check those lists twice. The Dieline's holiday gift guide is here.
Reckitt's Emily Vernon makes an earnest plea for brands to turn up the kitsch factor.
1-800-DIELINE-BLING is the hotline where packaging designers and brand owners can get the best advice about process, production, and practice.
Some agencies are leaning into what's possible with AI. Wonderkind, the Austin-based design, photography, and social media agency, tells us how they're doing just that.