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Soulsight Refreshes Miller High Life By Elevating One of the Brand’s Most Iconic Assets
Soulsight refreshes Miller High Life’s visual identity, delivering a crisp, champagne-gold palette while giving the “Girl in the Moon” the spotlight she deserves.
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From Rude Olives To Luxury Wedding Invites, Chaittali V Patel Continues to Explore Through Affogato Design
Discover how Chaittali V Patel bypassed NDA restrictions, embraced design challenges, and used her background in luxury Indian wedding invitations to build Mumbai’s Affogato Design into a champion of tactile, unexpected packaging.
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How are you Co-Creating With AI? Tell Us In Our AI Designer Survey
DIELINE and Adobe are conducting a survey titled “Co-Created: A Designer-Focused Survey on the Current State of AI” to understand designers’ experiences with AI tools. The survey aims to gauge attitudes, challenges, and the evolution of creative processes. Results will be compiled into a publicly available report revealing insights about the design industry’s state in…
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Pantone x Bertolli Collab Wants To Paint Your Kitchen In a Creamy Alfredo Color
If you saw Pantone’s 2026 Color of the Year, Cloud Dancer, and thought “Alfredo Sauce,” well then, this Pantone x Bertolli collab is just for you.
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Strawberries, Cream, and French Fries? McDonald’s Launches ‘Shake n’ Serve’ for Wimbledon
McDonald’s and Leo UK served up a straight-set design win, with a one-day “Shake n’ Serve” activation that taps into our sweet-and-salty craving, pairing a luxury aesthetic with Wimbledon’s usual strawberry tradition.
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Shelf Life 118:Design Agency Economics And The Disappearing Middle
I have spent months, years, really, listening to founders and designers, and I’m convinced the same comically long barbell has formed in design. The tiny studios seem fine, always scrappy, but fine. The giants are doing great.
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Heinz’s ‘Penalty Packets’ Accidentally Highlight the USMNT’s Embarrassing World Cup Scandal
Heinz’s new “Penalty Packets” are meant to punish fouls on flavor, but they accidentally hit a raw nerve. Here is how a fun World Cup condiment campaign collided with a messy White House soccer scandal and the USMNT’s most embarrassing knockout exit.
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Tour de Type: Mamdani and Wendy’s Get the Bespoke Font Treatment, Plus a Street Tour of Valencia Signage
Introducing Tour de Type, Dieline’s new monthly celebration of typography. This month, we explore the custom font for NYC’s mayor, Wendy’s type system, and eye-catching old signage from Spain.
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Atari’s Art and Design Told Video Game Stories That 8 Bits Could Never Do
Long before modern graphics could do all the storytelling, Atari’s box art fueled the imagination gap, with illustrators transforming 8-bit pixels into near-cinematic adventures.
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41 Standout Packages from the 2026 Summer Fancy Food Show
Beyond the tasting spoons, the real highlight of the Summer Fancy Food Show was the design. Here are 41 brilliant brands rewriting the packaging playbook for everything from croutons to bone broth.
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Born in Canada, Redesigned for the US: Sister Mary Unveils Labatt Refresh
Sister Mary tackles Labatt’s US packaging, leaning into the brand’s cross-border roots and friendly rivalry to slice through a crowded, blue-dominated domestic beer aisle.
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Hilary Duff and Bath & Body Works Prove This Is What Collab Dreams Are Made Of
Bath & Body Works’ Fruit Fusion collection, launched in partnership with Hilary Duff, brings a new level of design intention to the brand with soft touch finishes, new bottle architecture, and four vibrant fruit forward scents that look as good as they smell. This is the most considered packaging Bath & Body Works has put…
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