• Saying Goodbye to Minute Maid and its Frozen Can of Nostalgia

    Saying Goodbye to Minute Maid and its Frozen Can of Nostalgia

    The frozen juice plop is officially a thing of the past after Coca-Cola pulled the plug on Minute Maid frozen concentrate. From its roots as a WWII military innovation to its Bing Crosby-powered heyday, this iconic frozen canister has been made obsolete by one simple piece of copy: “not-from-concentrate.”



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