• Shelf Life 121: Glossier and the Masstige Coolness Cycle

    Shelf Life 121: Glossier and the Masstige Coolness Cycle

    Most of these thoughts were sparked by Glossier relaunching its Balm Dotcom in an “I Love New York” wrapper, turning its SoHo flagship into a fake bodega. It is, by the company’s own admission, a look backward before it moves forward, trying to regain the same virality and brand trust it once had.

  • The Dieline’s Best of July 2026

    Is summer only halfway over, or is fall basically here? Either way, July’s packaging world kept moving, with a Coca-Cola global refresh, a Miller High Life redesign, and collectible cans from 7up leading the charge.



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