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Pack of the Month: Dukes Coffee Gets a Timeless Refresh Courtesy of SODAA
In a sea of loud packaging, Australia’s SODAA studio chose restraint for their Dukes Coffee redesign. We sat down with director Thomas Benson to discuss their clean, typography-focused approach and how they elevated the brand with a subtle, blind debossed wordmark.
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Atari’s Art and Design Told Video Game Stories That 8 Bits Could Never Do
Long before modern graphics could do all the storytelling, Atari’s box art fueled the imagination gap, with illustrators transforming 8-bit pixels into near-cinematic adventures.
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How are you Co-Creating With AI? Tell Us In Our AI Designer Survey
DIELINE and Adobe are conducting a survey titled “Co-Created: A Designer-Focused Survey on the Current State of AI” to understand designers’ experiences with AI tools. The survey aims to gauge attitudes, challenges, and the evolution of creative processes. Results will be compiled into a publicly available report revealing insights about the design industry’s state in…
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In the Studio with Tobias Hall, the Designer Revamping Legacy Brands for the Modern Age
Meet Tobias Hall, the designer equivalent of a fixer for legacy brands. Discover how this UK-based specialist blends meticulous craftsmanship and vintage hand-lettering styles to elevate heritage packaging for the modern world.
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Zero Studios Brings Wine and Soda Together for Little Sun’s Calimocho
Little Sun brings Spain’s iconic red wine and cola combo to the US with a bold, fast-food-meets-classic-cool look by Zero Studios. Is this the unexpected drink of the summer?
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FIFA’s ‘Brand Protection’ Inspires Heinz’s Latest Taped-Over Promotion
FIFA’s strict “brand protection” policy requires World Cup host stadiums to cover up any logos from non-sponsoring brands—even extending to condiment dispensers. In response, Heinz has launched a clever-ish promotion featuring tape-covered bottles, leaning into the censorship to crown itself the “Unofficial Stadium Ketchup.”
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Shelf Life 117: Who Does Artisanship Belong To?
When student designer Muskaan Kasat won a Pentawards for her Jaipur Blue Pottery-inspired spirits concept, she didn’t expect to see a near-identical aesthetic on a Diageo India bottle months later. The story of Mitini and Godawan 173 opens up a bigger question: in a design world hungry for craft and cultural authenticity, who really owns…
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Put Down Your Smartphone and Flip Through Quill’s New Catalog On Your Coffee Break
To commemorate its 70th anniversary, office supply brand Quill has published a physical catalog.
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7UP Turned Four Guatemalan Destinations Into Cans Worth Collecting
7UP’s Destinos Guatemala collection, designed by PepsiCo Design’s Latin America team, turns four iconic Guatemalan destinations into a collectible can series that feels more like a travel poster drop than a soda promotion. Tikal, Lago Atitlán, Antigua, and El Paredón each get their own illustrated scene, and suddenly you need all four.
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WD-40 is the Rare Iconic Brand That Succeeds Without Constant Brand Evolutions
WD-40, the garage hall-of-fame lubricant with over 2,000 uses, is the rare packaging icon that doesn’t need to constantly reinvent itself.
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Mountain Dew Goes Back to 1948, and It Will Only Cost You a Nickel
2:43 PM Nearly 80 years after two brothers created a citrus drink unlike anything else in the hills of Tennessee, Mountain Dew is putting that origin story directly on a limited edition commemorative can and selling it for five cents on TikTok Shop. Only 1,948 bundles drop, the design goes full 1940s national park poster,…
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