• Shelf Life 107: Is It Worth Trading Design Work For Equity?

    Shelf Life 107: Is It Worth Trading Design Work For Equity?

    Design agencies are quietly trading fees for equity stakes in the brands they build, and the payoffs could be massive. As CPG acquisitions reach billion-dollar valuations (Poppi sold for $1.95B, Rao’s for $2.7B), a growing number of creative studios are betting on long-term ownership over short-term income. We spoke with agency founders navigating this shift…

  • Yiayia and Friends Brings its Whimsical Brand World to Tea

    The Yiayia and Friends brand universe is as vast as it is charming, centered around its eponymous talisman, Yiayia. The Greek lifestyle brand has extended its folksy, whimsical world into the tea space, with adorable yet tasteful packaging that brightens your spirits, counter, and cupboard. Partnering with the Greek tea company Symbeeosis on the product…



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