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The 25 Best Brands We Saw At Newtopia Now 2026
From grumpy wizards and Scandinavian minimalism to metal-inspired mammoth graphics, the packaging at Newtopia Now 2026 proved one thing: emerging brands aren’t saving design for a future budget—they’re leading with it.
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McDonald’s Australia Is Making Breakfast More Pink With Birdie’s Brekkie Meal
McDonald’s Australia has launched a breakfast meal based on McDonaldland character Birdie, featuring an entree with a signature pink sauce, a hash brown, and a strawberry shortcake frappé.
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Keith’s Cacao Gets a Warm, Type-Driven Redesign
Keith’s Cacao packaging by Kinoto Studio brings ceremonial cacao into a fresh CPG world through expressive typography, cacao inspired color, kraft materials and playful details rooted in its Guatemalan story.
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Are You a Student and Want to Get Your Work Seen? Submit For DIELINE Student Week 2026
Dieline’s Student Week 2026 is open for submissions. For the week of September 14, 2026, we’re spotlighting the best student packaging and branding work on DIELINE and across our social channels.
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The Packaging for This RTD Cocktail Line Stands Out ‘All Dia’
All Día is a new brand of tequila-based RTD cocktails with a lower ABV than most light beers.
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PBR and ‘Friday the 13th’ Team For 12-pack Boxes That Turn Into Jason’s Hockey Mask
Pabst Blue Ribbon and Horror Inc. are bringing slasher style to the beer aisle this Halloween with limited-edition Friday the 13th 12-packs. Featuring classic franchise branding and a punch-out Jason Voorhees hockey mask built right into the box, it doubles as an instant, last-minute costume for partygoers.
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Betty Crocker Bakes Up a Sweet New Look
Betty Crocker gets a bold makeover with her new “Bettier than Ever” identity refresh. General Mills is centering the iconic red spoon on updated, mouthwatering packaging—and taking the brand to the runway with “Betty Ate,” a trio of frosted, cake-slice handbags made in collaboration with fashion archivist Bronwyn Newport.
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The Five New Categories of DIELINE Awards 2027 (And Where Your Work Fits)
Brand Worlds, Functional Innovation, Retail & POS, Connected Packaging, and Circular Systems: the five new DIELINE Awards 2027 categories explained, and where your work belongs.
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Tokin Jew and Mitch Wiesen Bring Cannabis to Zero Proof Wine with L’Chaim: Fruit of the Vine
Tokin Jew has made their long-time dream of “weed wine” a reality with L’chaim, a zero proof grape drink infused with THC and CBD, brought to life on the bottle by Mitch Wiesen.
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Pola Pops Protein Popsicles Bring the Miami Heat to the Freezer
Founders Juliana Velez and Stephanie Fajardo created Pola Pops to be the functional frozen treat they couldn’t find on the market, joining forces with Isa Jaramillo and Sofia Mejia to create a retro-inspired identity centered around a striking script wordmark and bold color pairings on pack.
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What If Packaging Could Detect Spoiled Food AND Self-Heal?
Food packaging has always served to safely store food and prevent it from spoiling for as long as possible. But new technology has the potential to make food packaging smarter, not just protecting food but also giving consumers a quick visual indicator that’s better than a “best by” guess and preventing spoilage caused by packaging…
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Shelf Life 122:The Premium Pantry Comes for Soy Sauce
There’s nothing particularly new about the modernization of the pantry. We watched it happen with olive oil, then tinned fish; there’s even talk that dental care is due for a redesign. And while the formula of taking an everyday staple, reconsidering the packaging, and sharpening the story has become all-too familiar, it can still feel…
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Plastic ‘Cans’ With Metal Tops Suck: Here’s Why
Every beverage container has its flaws, but one is unequivocally the worst: the hybrid plastic-metal “franken-can.” Combining a clear plastic body with an aluminum top, these viral-ready containers—made popular by brands like BuzzBallz—are an absolute nightmare to recycle.
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