• From Better Bagel’s Demise to The Birth of Fit Bagel

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    Fit Bagel emerged after the collapse of BetterBrand, capitalizing on unmet demand for high-protein, low-carb bagels. By quickly launching an MVP with familiar packaging and improved taste, the brand attracted former Better Bagel customers and is now evolving into a standalone leader in the better-for-you carb space.



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