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Drizzy’s Peanut Butter Is the Latest Brand to Get the Squeeze Bottle Treatment
Peanut butter in a squeeze bottle? Enter Drizzy, a new Australian peanut butter brand that wanted to create a nutty concoction that could be easily spread on toast or poured into a smoothie.
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The Pax 4’s Packaging is Shaped Just Like the Vaporizer, and it’s Nearly 100% Plastic-Free
Is this the most sustainable cannabis vaporizer packaging yet? The new PAX 4 isn’t just the brand’s most powerful dry herb vaporizer, it’s a clinic in eco-friendly packaging design.
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Shelf Life 101: Unpacking Natural Nostalgia With Wedge
Equip’s rebrand introduces “natural nostalgia,” a new wellness branding approach that rejects sterile clinical design and venture-backed fantasy in favor of simplicity, trust, and timeless nourishment rooted in real food.
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Pack of the Month: How Helms Workshop Crafted a Redesign For Big Rock, the Pioneers of Alberta Beer
Most beer branding sticks to whatever works on a neon bar sign, but Helms Workshop took a different path for Alberta’s Big Rock Brewery. By ditching craft beer cliches for rugged, woodcut-style illustrations and bold “Calgary swagger,” the redesign didn’t just win design awards—it fueled a massive 47% surge in sales.
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Ice Cream in Bed? Snooz Makes Sleepy-Time Ice Cream
Can ice cream actually help you sleep? Meet Snooz, the new functional dessert featuring chamomile, lemon balm, and magnesium. We dive into the Snooz brand identity by How & How, exploring how they swapped traditional summer tropes for a sophisticated, nocturnal aesthetic that stands out in the frozen aisle.
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J.M. Smucker Co Announces Packaging Refresh Of Smucker’s Fruit Spread
According to J.M. Smucker, the photorealistic redesign is part of a broader marketing shift that will focus on “modern eating moments,” spotlighting how its customers use the company’s spreads beyond the PB&J.
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Sprite’s NBA Collab Goes Hard in the Paint
Sprite x NBA reimagines beverage packaging as a cultural platform, merging team typography, signature color palettes, and bold graphic elements across 17 cities. This product led design system transforms every can into a high impact collectible that connects basketball, street culture, and retail in one unified brand world.
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Brewery Lost and Grounded Celebrates the Photography of Martin Parr
As part of The Martin Parr Foundation’s “The Last Resort, 40 Years On by Martin Parr” exhibition, the foundation has partnered with Bristol brewery Lost and Grounded for a series of beers featuring labels adorned with some of the photographer’s work.
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Saint Urbain’s Digs Rebrand Shows Some Serious Puppy Love
From “Better Than Home” to Digs, the ultimate dog resort network undergoes a significant upgrade. Partnering with design studio Saint-Urbain, the brand ditches its roots for a playful, summer camp-inspired identity that balances high-end dog boarding, grooming, food, and training with a sophisticated appeal.
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Snapple Mostly Revives its 90s Look, But Don’t Expect A Glass Bottle Comeback
Snapple is officially throwing it back. Keurig Dr. Pepper unveils a brand refresh rooted in 90s nostalgia, bringing back the iconic serif logo and “real” vibes of its heyday. But is a vintage facelift enough to recapture the magic without the glass bottles?
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Was the Liquid Death x Spotify Speaker Collab a Grave Mistake for the Beloved Water Brand?
Liquid Death’s latest collab with Spotify—the “Eternal Playlist Urn”—is raising more than just the dead. From Spotify’s controversial investments to its impact on artist royalties, we explore why this $495 Bluetooth speaker might be the first major misstep for the marketing-savvy water brand. Has Liquid Death finally jumped the shark?
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Meet the 2026 DIELINE Awards Jury
The 2026 jury includes leaders from PepsiCo, The Coca-Cola Company, Mattel, Kimberly-Clark, and Sonos, alongside agencies including Turner Duckworth, Red Antler, Design Bridge and Partners, Pearlfisher, Atlas Branding, Denomination, OlssønBarbieri, and FAENA Studio.
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