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Swedish Students Break Months-Old World’s Smallest Beer Bottle Record
How small can a beer bottle get? A student team from Sweden’s KTH Royal Institute of Technology just shattered the world record with a 3D-printed Carlsberg bottle that is one-third the size of the previous record-holder. Holding a microscopic 0.00001057 centiliters, this tiny innovation proves that when it comes to responsible drinking, less is officially…
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Hippeas Harnesses the Joy of Chickpeas in New Brand Refresh
Hippeas teams up with creative agency LOVE for a vibrant brand refresh, introducing a personified chickpea mascot and a wordmark that literally smiles back.
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Estudio Cariño’s Design Of Maldita Envidia Is Sinfully Good
Maldita Envidia’s honey-based sauce line turns “Damned Envy” into a bold visual feast. Inspired by vibrant market signs and vintage movie posters, Estudio Cariño’s packaging design features expressive typography and a sexy habanero that breaks away from traditional tropes.
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Pack of the Month: How Helms Workshop Crafted a Redesign For Big Rock, the Pioneers of Alberta Beer
Most beer branding sticks to whatever works on a neon bar sign, but Helms Workshop took a different path for Alberta’s Big Rock Brewery. By ditching craft beer cliches for rugged, woodcut-style illustrations and bold “Calgary swagger,” the redesign didn’t just win design awards—it fueled a massive 47% surge in sales.
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J.M. Smucker Co Announces Packaging Refresh Of Smucker’s Fruit Spread
According to J.M. Smucker, the photorealistic redesign is part of a broader marketing shift that will focus on “modern eating moments,” spotlighting how its customers use the company’s spreads beyond the PB&J.
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The Pax 4’s Packaging is Shaped Just Like the Vaporizer, and it’s Nearly 100% Plastic-Free
Is this the most sustainable cannabis vaporizer packaging yet? The new PAX 4 isn’t just the brand’s most powerful dry herb vaporizer, it’s a clinic in eco-friendly packaging design.
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Drizzy’s Peanut Butter Is the Latest Brand to Get the Squeeze Bottle Treatment
Peanut butter in a squeeze bottle? Enter Drizzy, a new Australian peanut butter brand that wanted to create a nutty concoction that could be easily spread on toast or poured into a smoothie.
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Brewery Lost and Grounded Celebrates the Photography of Martin Parr
As part of The Martin Parr Foundation’s “The Last Resort, 40 Years On by Martin Parr” exhibition, the foundation has partnered with Bristol brewery Lost and Grounded for a series of beers featuring labels adorned with some of the photographer’s work.
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Ice Cream in Bed? Snooz Makes Sleepy-Time Ice Cream
Can ice cream actually help you sleep? Meet Snooz, the new functional dessert featuring chamomile, lemon balm, and magnesium. We dive into the Snooz brand identity by How & How, exploring how they swapped traditional summer tropes for a sophisticated, nocturnal aesthetic that stands out in the frozen aisle.
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Shelf Life 101: Unpacking Natural Nostalgia With Wedge
Equip’s rebrand introduces “natural nostalgia,” a new wellness branding approach that rejects sterile clinical design and venture-backed fantasy in favor of simplicity, trust, and timeless nourishment rooted in real food.
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Was the Liquid Death x Spotify Speaker Collab a Grave Mistake for the Beloved Water Brand?
Liquid Death’s latest collab with Spotify—the “Eternal Playlist Urn”—is raising more than just the dead. From Spotify’s controversial investments to its impact on artist royalties, we explore why this $495 Bluetooth speaker might be the first major misstep for the marketing-savvy water brand. Has Liquid Death finally jumped the shark?
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Meet the 2026 DIELINE Awards Jury
The 2026 jury includes leaders from PepsiCo, The Coca-Cola Company, Mattel, Kimberly-Clark, and Sonos, alongside agencies including Turner Duckworth, Red Antler, Design Bridge and Partners, Pearlfisher, Atlas Branding, Denomination, OlssønBarbieri, and FAENA Studio.
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