• Shelf Life 105: The Rise of Founder-Designed Packaging

    Shelf Life 105: The Rise of Founder-Designed Packaging

    Founder-designed packaging is reshaping modern branding by prioritizing authenticity, personality, and speed over polished, agency-driven design. While this approach helps brands stand out and stay agile, it also comes with risks like limited objectivity and inconsistent execution without expert input.

  • From Better Bagel’s Demise to The Birth of Fit Bagel

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    Fit Bagel emerged after the collapse of BetterBrand, capitalizing on unmet demand for high-protein, low-carb bagels. By quickly launching an MVP with familiar packaging and improved taste, the brand attracted former Better Bagel customers and is now evolving into a standalone leader in the better-for-you carb space.



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