• Shelf Life 101: Unpacking Natural Nostalgia With Wedge

    Shelf Life 101: Unpacking Natural Nostalgia With Wedge

    Equip’s rebrand introduces “natural nostalgia,” a new wellness branding approach that rejects sterile clinical design and venture-backed fantasy in favor of simplicity, trust, and timeless nourishment rooted in real food.

  • The Dieline’s Best of February 2026

    February 2026 showcased a new era of personality-driven packaging, blending nostalgia, culture, and innovation. From bold rebrands to sustainability shifts, brands moved from following trends to shaping them. Explore the most-read packaging stories that defined the month.

  • Ice Cream in Bed? Snooz Makes Sleepy-Time Ice Cream

    Can ice cream actually help you sleep? Meet Snooz, the new functional dessert featuring chamomile, lemon balm, and magnesium. We dive into the Snooz brand identity by How & How, exploring how they swapped traditional summer tropes for a sophisticated, nocturnal aesthetic that stands out in the frozen aisle.

  • Sprite’s NBA Collab Goes Hard in the Paint

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    Sprite x NBA reimagines beverage packaging as a cultural platform, merging team typography, signature color palettes, and bold graphic elements across 17 cities. This product led design system transforms every can into a high impact collectible that connects basketball, street culture, and retail in one unified brand world.

  • Meet the 2026 DIELINE Awards Jury

    The 2026 jury includes leaders from PepsiCo, The Coca-Cola Company, Mattel, Kimberly-Clark, and Sonos, alongside agencies including Turner Duckworth, Red Antler, Design Bridge and Partners, Pearlfisher, Atlas Branding, Denomination, OlssønBarbieri, and FAENA Studio.



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