From the foraging boom to Colorado taking steps to legalize psilocybin, the power of our little fungal friends is more widely recognized. And the packaging industry is no different.
In the land of brands, there are many sleeping giants—heritage brands that have been around the block a few times but are now asleep to the fact that the next wave of consumers is perhaps not as interested in them anymore.
Nutrafol is a hair supplement brand that helps consumers take charge of their hair growth while boosting their self-image. The brand recently worked with Dorothy One to create a new packaging system that better represents its approach to drug-free, clinically effective ingredients.
Gentle Giants is primo "graphic design is my passion" fodder, and is as dizzying a piece of packaging as a bottle of Dr. Bronner's.
Startup tea brand Freshleaf recently worked with agency Widarto Impact to refresh its branding and packaging to make a more emotional bond with consumers via a fun, premium visual identity.
Brooklyn-based design and branding company Center builds a butter world.
When it comes to sustainable materials, is it ethical to keep innovative processes secret? Or would the entire packaging industry—and, in turn, the world—benefit from making this information widely available?