THIS IS IT! DIELINE Awards 2026 Late Entry Deadline Ends Feb 28
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Kim Kardashian and Day Job Introduce Update and its Soft Take on Energy Drinks
Kim Kardashian partners with Day Job to launch Update, a minimalist energy drink brand that swaps high octane graphics for pastel color blocking and vertical sans serif typography. The sleek cans echo the refined aesthetic of Skims while challenging traditional energy drink design with a calmer, more curated approach to modern CPG branding.
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Was the Liquid Death x Spotify Speaker Collab a Grave Mistake for the Beloved Water Brand?
Liquid Death’s latest collab with Spotify—the “Eternal Playlist Urn”—is raising more than just the dead. From Spotify’s controversial investments to its impact on artist royalties, we explore why this $495 Bluetooth speaker might be the first major misstep for the marketing-savvy water brand. Has Liquid Death finally jumped the shark?
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Snapple Mostly Revives its 90s Look, But Don’t Expect A Glass Bottle Comeback
Snapple is officially throwing it back. Keurig Dr. Pepper unveils a brand refresh rooted in 90s nostalgia, bringing back the iconic serif logo and “real” vibes of its heyday. But is a vintage facelift enough to recapture the magic without the glass bottles?
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Saint Urbain’s Digs Rebrand Shows Some Serious Puppy Love
From “Better Than Home” to Digs, the ultimate dog resort network undergoes a significant upgrade. Partnering with design studio Saint-Urbain, the brand ditches its roots for a playful, summer camp-inspired identity that balances high-end dog boarding, grooming, food, and training with a sophisticated appeal.
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Emily Oberman and Pentagram Turn Fried Chicken Into High Design With COQODAQ
COQODAQ’s branding by Emily Oberman and Pentagram elevates fried chicken with an egg inspired wordmark, reverse contrast typography, and a vibrant orange and green palette that redefines fast casual restaurant design.
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Toro Pinto’s Design For Mexican Gin Ometeo Explores Duality Of Existence
Toro Pinto’s latest work for Ometeo gin interprets the Aztec concept of duality through structural typography and spiritual surrealism, with a brand identity that feels both carved from stone and sharply urban.
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Blurr Bureau Creates Inviting Upscale Brand Identity For Breadcetera
Just like bread itself, Blurr Bureau’s work for Australian bakery Breadcetera features a wonderful execution of a handful of ingredients.
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Sniff Test Made Obsolete? Chinese Scientists Create Packaging That Detects Spoiled Meat
New intelligent packaging technology uses carbon dot biosensors to detect invisible meat spoilage, changing color when harmful organic compounds are present. Paired with a dedicated smartphone app, this breakthrough in food science offers a high-tech solution to the 600 million cases of foodborne illness reported annually.
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Another Hendrick’s Gin? This One Comes in a White Bottle
Spirits brand Hendrick’s Gin has announced a new permanent addition to its lineup. Dubbed “Another Hendrick’s Gin,” it’s their first in nearly a decade.
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Famiglia Santoni Gets Stylish, Tuscan Refresh Courtesy Of Stranger & Stranger
Famiglia Santoni partners with world-renowned spirits packaging experts Stranger & Stranger for a bold brand refresh that trades “dusty” labels for vibrant, cinematic Italian flair. By blending vintage typography and a striking dual-color palette, the redesign transforms a 60-year-old Tuscan heritage into a cohesive, shelf-popping collection.
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Shelf Life 100: Are Wine Labels Taking Inspiration From Beer?
Wine labels are moving away from ornate crests and traditional typography toward bold wordmarks and simplified design. As more consumers discover wine online, packaging must be instantly legible and approachable, much like craft beer branding, signaling a broader shift toward clarity, confidence, and modern appeal.
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Meet the 2026 DIELINE Awards Jury
The 2026 jury includes leaders from PepsiCo, The Coca-Cola Company, Mattel, Kimberly-Clark, and Sonos, alongside agencies including Turner Duckworth, Red Antler, Design Bridge and Partners, Pearlfisher, Atlas Branding, Denomination, OlssønBarbieri, and FAENA Studio.
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