• The Ordinary Would Like To Know If You Want To Buy a $175.90 Banana

    The Ordinary Would Like To Know If You Want To Buy a $175.90 Banana

    The Ordinary and Uncommon Creative Studio call out the beauty industry’s predatory pricing with its latest global pop-up, The Markup Marché. By rebranding everyday produce—like a $305.90 avocado—as luxury goods, the brand exposes the absurd markups consumers pay for fancy packaging and luxe marketing.



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