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Coca-Cola Unveils Newly Refreshed Global Visual Identity System
Coca-Cola isn’t reinventing the wheel—it’s just turning up the volume on what already works. The beverage giant is rolling out a massive global visual identity refresh designed to amplify its most iconic, century-old brand assets.
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Couch Potato’s Design Is Anything But Lazy
Cartoon mascots might be played out, but sometimes the literal translation works best. New chip brand Couch Potato does, in fact, get it.
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iF Design Releases 2026 Trend Report: Download Free for a Limited Time
Drawing on expert interviews, case studies, research, and insights from the iF DESIGN AWARD, the report treats design less as a finished result than as the connective work behind it, presenting design not only as a connective intelligence but a way of understanding how people, technologies, environments, and systems affect one another.
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Mexican Ketchup Brand Paco Jones Delivers ‘Two Cultures, One Squeeze’
Paco Jones is redefining ketchup with a spicy, Mexican-American spin, as founder Jaime Dasilva teamed up with the design studio Land to create a spicy condiment.
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Oyster Sunday Bakes Up New Brand Identity For Amoroso’s That Even Philly Fans Can’t Boo At
120 years in, Philadelphia’s legendary Amoroso’s Baking Co. gets a visual tune-up. Oyster Sunday streamlined the beloved hoagie-roll identity to thrive on shelf and online—proving you can modernize a legacy brand without setting off a local riot.
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JKR Helps Budweiser Turn World Cup Memories Into Collectible Design
Budweiser and JKR transform 40 years of FIFA World Cup history into a collectible packaging series that celebrates football through archive inspired graphics, host nation storytelling and nostalgic design. More than a limited edition release, every detail invites fans to revisit iconic tournaments while showcasing how immersive packaging continues to shape the future of CPG…
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First Citywide Reusable Takeout Box Program Set To Launch In Hilo, Hawaii
Hilo, Hawaii has launched a reusable takeout serveware program called Ho‘i, the Hawai’ian word for return.
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Why the Outside of the Box Matters More Than You Think
Consumers don’t interact with the inside of the box first; they interact with the outside. The exterior travels farther, sits on more porches, passes through more hands, and is seen by more people than any interior graphic ever will be. Yet most brands still treat the shipping carton as a blank brown container whose only…
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Fcklck Uses a Clever Phonetic Naming Convention for Shwung’s Sleek NA Wine Branding
Fcklck’s brand system for Shwung melds high-end wine heritage with a clever phonetic twist. The striking die-cut labels, thoughtful bottle curation, and classic type system keep this alcohol-free brand grounded without tipping into parody.
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Coca-Cola To Jump Into the ‘Healthy’ Soda Wars With Prebiotic Line?
Coca-Cola has entered the prebiotic soda chat and will release three zero-sugar offering across three of its biggest flagship offerings: Coca-Cola, Sprite, and Fresca.
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Pantone x Bertolli Collab Wants To Paint Your Kitchen In a Creamy Alfredo Color
If you saw Pantone’s 2026 Color of the Year, Cloud Dancer, and thought “Alfredo Sauce,” well then, this Pantone x Bertolli collab is just for you.
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Method Turns Its Body Wash Bottles Over to Seven Latine Artists
Method taps seven Latinx artists for a limited-edition body wash collection, turning its signature bottle into a canvas for the cities and communities that shaped them, from San Juan to Phoenix.
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