• The Best Things We Saw at SuperZoo 2026

    The Best Things We Saw at SuperZoo 2026

    Has pet packaging officially entered its visual renaissance? From protein-powder jerky bags to fashion-forward dog soap, SuperZoo 2026 proved that pet food design no longer exists in a vacuum

  • Shelf Life 123: Nostalgia As a Band-Aid

    Gen Z nostalgia has become branding’s safest creative shortcut, but when every rebrand looks backward, nostalgia stops feeling strategic and starts feeling stale. Designers and strategists weigh in on why brands keep mining the past, the risks of breaking with familiarity, and what truly forward-thinking brand design could look like.



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