Madcats creative agency has created the branding system for Nano5, a line of inexpensive, universal spray paints. The design language is a fresh take on spray paint cans, featuring no color whatsoever. The branding relies on bold typography and a clever paint by numbers system, showing the user all the different types of things they could paint with Nano5.
Nano5 is an inexpensive universal paint, which will come in handy if you want to paint your grandfather’s favorite table or shabby fridge.
While thinking about the future design, we realized that we need a simple and expressive idea, which does not need to be explained. We wanted the idea to be difficult to repeat. Shortly, this time we decided to make the design of the can of paint… Without paint. Instead of color, we decided to depict what you can paint with Nano5: Sherlock’s pipe, a T-Rex toy, or your favorite pair of Air Max. The whole spray-can is a coloring book, that tells a visual story about how you add colors to your life with Nano 5. The great directors of silent films used to say that color kills the mystery, and in some ways, we agree with them. We also know that the lack of color looks very contrasting to the colorful competitors on the shelf (they are ALL colored). Our spray-can stands out on the shelf like a black sheep, and actually, it is a black sheep, and this is great. We wanted to make the brand look more expressive, that’s why we replaced some glyphs and chose chopped, technological font. Nano5 stands out among the competitors and is easy to recognize. What else would you want from a can of paint?
