Absolut Announces Trial Of Prototype Paper Bottles

Published

September 10, 2020

Filed under

Spirits & Liquor Packaging, Sustainable Packaging

The race to market for paper bottles is coming closer to the finish line as The Absolut Company has announced that it will roll out 2,000 bottles in the UK and Sweden as part of a trial for the new packaging design.

The new prototypes are the fruit of an ongoing development from The Paper Bottle Company, or Paboco, a joint venture between paper firm BillerudKorsnäs and bottle manufacturing expert Alpla, based on the work by startup EcoXpac. Paboco partners include Coca-Cola, Carlsberg, and L’Oréal.

Rudy Sanchez

Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.