• 89% of people want governments to do more about climate change.
• Oatly is calling on politicians to act by making a plea to them on one side of its cartons.

Alt-milk brand Oatly wants to bring more attention to climate change and is using a significant portion of its packaging to do so.

Launched in its home market of Sweden, Oatly’s new packaging dedicates one side panel of its cartons to promoting The 89 Percent Project. Organized by the journalism collaboration Covering Climate Now, The 89 Percent Project explores the little-known fact that 89% of people (the figure is actually more like 80-89% and varies by country) want governments to take stronger action on climate change.