We’re jumping through hoops over déjà, a zero-waste dog food brand that utilizes an ingenious packaging design that removes plastic from the equation. The clean color palette of white and green conveys a natural quality, with an equally endearing typeface, making for a disruptive dog food brand that instantly stands out on the shelf.

déjà is the story of a new breed of pet food company with a light paw print on the planet. Both super nutritious and extremely ambitious. Howling at waste, but loyal to food saviours. déjà is built on a big idea – saving good human food from heading for the bin and cleverly re:serving it as quality pet treats. A brand with a vision where pet food is never at the expense of the planet. With just two key stakeholders – our pets and our planet. With zero waste, zero nasties and minimum impact it’s for ‘pet parents’ and early adopters who not only want to feed their pets well but are also conscious of the environment.