Generic drugs just got a whole lot more futuristic thanks to Canonpharma. The Tron-inspired font is futuristic and fun, allowing for each generic medicine to have it’s own color system and numbered identity. This allows each consumer to have their own relationship and emotional connection to each product in Canonpharma’s line-up. By making these medicines easy to understand and distinguish, it allows for a deeper connection to our health and happiness.

The key problem with generic drugs is that they have no unique features and it is very difficult for a consumer to distinguish between products. Additionally, pharmacists find it hard to locate a particular drug at a warehouse, as products by different manufacturers have identical names.