I did a virtual stationery store ‘DOT’ branding inspired by Bauhaus. I wanted to expand from the basic logo to various logos so that people could think of the DOT brand even if they looked at all the various logos. Also, I tried to focus on this brand to look creative.

“EVERYTHING STARTS FROM A DOT.”

Wassily Kandinsky

Despite its simplicity, the dot is fundamental.

It all begins with that dot and the possibilities for where you take it from there are endless. Based on this, by changing the “O” in the middle of the brand name DOT to the shapes representing the geometric shape of Bauhaus and various stationery. With various logos, I wanted to give people an expectation that they would know what this brand was selling and that they would meet a wide variety of stationeries if they went to DOT and I wanted to give a modern and joyful feeling. I add a geometric DOT brand pattern to give this feeling more.