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Coca-Cola Unveils Newly Refreshed Global Visual Identity System
Coca-Cola isn’t reinventing the wheel—it’s just turning up the volume on what already works. The beverage giant is rolling out a massive global visual identity refresh designed to amplify its most iconic, century-old brand assets.
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Shelf Life 119: Beyond’s Sparkling Protein Beverage Rebranded After Just A Few Months
Beyond dropped “Meat” from its name, launched a sparkling protein drink, then redesigned the can just months after debut. Designer Paula Grant of Suite9C fixed the packaging in three weeks, but can any redesign convince consumers to drink from a burger company?
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How are you Co-Creating With AI? Tell Us In Our AI Designer Survey
DIELINE and Adobe are conducting a survey titled “Co-Created: A Designer-Focused Survey on the Current State of AI” to understand designers’ experiences with AI tools. The survey aims to gauge attitudes, challenges, and the evolution of creative processes. Results will be compiled into a publicly available report revealing insights about the design industry’s state in…
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Coca-Cola To Jump Into the ‘Healthy’ Soda Wars With Prebiotic Line?
Coca-Cola has entered the prebiotic soda chat and will release three zero-sugar offering across three of its biggest flagship offerings: Coca-Cola, Sprite, and Fresca.
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Why the Outside of the Box Matters More Than You Think
Consumers don’t interact with the inside of the box first; they interact with the outside. The exterior travels farther, sits on more porches, passes through more hands, and is seen by more people than any interior graphic ever will be. Yet most brands still treat the shipping carton as a blank brown container whose only…
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JKR Helps Budweiser Turn World Cup Memories Into Collectible Design
Budweiser and JKR transform 40 years of FIFA World Cup history into a collectible packaging series that celebrates football through archive inspired graphics, host nation storytelling and nostalgic design. More than a limited edition release, every detail invites fans to revisit iconic tournaments while showcasing how immersive packaging continues to shape the future of CPG…
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First Citywide Reusable Takeout Box Program Set To Launch In Hilo, Hawaii
Hilo, Hawaii has launched a reusable takeout serveware program called Ho‘i, the Hawai’ian word for return.
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Method Turns Its Body Wash Bottles Over to Seven Latine Artists
Method taps seven Latinx artists for a limited-edition body wash collection, turning its signature bottle into a canvas for the cities and communities that shaped them, from San Juan to Phoenix.
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Fcklck Uses a Clever Phonetic Naming Convention for Shwung’s Sleek NA Wine Branding
Fcklck’s brand system for Shwung melds high-end wine heritage with a clever phonetic twist. The striking die-cut labels, thoughtful bottle curation, and classic type system keep this alcohol-free brand grounded without tipping into parody.
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The FDA Has Made Caffeine Labeling a Priority
The FDA announced that it would draft new guidance for caffeine labeling. While the guidance documents communicate the agency’s position and thinking, they don’t necessarily impose rules.
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Pantone x Bertolli Collab Wants To Paint Your Kitchen In a Creamy Alfredo Color
If you saw Pantone’s 2026 Color of the Year, Cloud Dancer, and thought “Alfredo Sauce,” well then, this Pantone x Bertolli collab is just for you.
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Soulsight Refreshes Miller High Life By Elevating One of the Brand’s Most Iconic Assets
Soulsight refreshes Miller High Life’s visual identity, delivering a crisp, champagne-gold palette while giving the “Girl in the Moon” the spotlight she deserves.
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