Sure, everyone might have been kicking off PTO season last week, but some of us were in the trenches.

And by trenches, of course, I mean free sample heaven.

The Summer Fancy Food Show has always been one of my favorite places to see where food is headed, but it’s just as interesting to see where packaging is going, too. Across thousands of products, these were the brands that stopped me in my tracks, whether it was because of a beautifully executed identity system, an unexpected structural choice, a fresh take on a familiar category, or a design that made me want to pick it up.