Canned cocktails have reached saturation, so the packaging almost always needs to work that much harder to stand out.

Sol Jam, a tequila lemonade brand built by two friends from a resort town and designed by Creature Theory, gets there with pure warmth. The whole system revolves around a melting sun that anchors each can, surrounded by liquid squiggles that drip and pool across it. Flavors sort themselves through juicy color pairings, each set on a creamy off-white. The chunky logotype squishes its letters together like they are hugging, radiating the same easygoing optimism the brand was founded on.

Sol Jam’s packaging wins by leaning fully into the funk.