We’re living in the height of optimization culture, the pervasive mindset that every aspect of life, sleep, diet, work, relationships, and even leisure should be rigorously tracked and improved for maximum efficiency. 

And, lest we have forgotten, it’s also the age of Ozempic.

We know humans to be tremendously responsive to circumstance. Change what someone’s surrounded by and adjust what they’re told to focus on, and their behavior shifts almost instantly. This is exactly what has happened to the American eater.