Natural wine labels have become the art gallery of the beverage world. Thorn & Burrow’s second volume, designed by TRÜF Creative, leans right into the artistry. There’s no name, no description, no branding on the front at all, just a pair of glossy red lips parted over a scalloped edge, dripping dark tears of wine, in a flat graphic style that channels 1960s pop art and vintage cabaret posters.

The whites go the opposite direction, trading illustration for funky abstract letterforms in hot pink and black, chopped and curved geometric shapes that read like midcentury modernist type experiments gone happily rogue. All the practical stuff is hidden on a wraparound-printed cork, keeping the labels as close to a blank canvas as wine gets. That’s the whole strategy for this guerrilla winemaker. Skip the tasting notes and let curiosity pour the first glass.

Adam G, Creative Director of TRÜF, answers a few questions about the design process below.