Shelf Life: Going Bananas Over CPG’s New Hottest Ingredient
By
Published
Filed under

Published
Filed under

For the past three decades, the banana has become the fruit equivalent of beige. It’s ever-present. You buy it because it’s there, and then you eat it because it’s… there. It’s not really craveable, and it’s not been at the forefront of anyone’s thoughts, really.
And yet, bananas are the highest-selling and most-produced fruit, reaching over 139 million metric tons annually. Watermelons are trailing behind at around 104 million metric tons annually. It’s not that I’m a banana hater; it’s just that I believe that their abundance and ubiquity in fruit bowls across the globe have led to a lack of attention.
If they’re always available, always present, always there, then what gives them an edge of interest?
Add project credits with Dieline PRO | Log in
Get unlimited access to latest industry news, 27,000+ articles and case studies.
Have an account? Sign in
To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.