In April 2025, Muskaan Kasat, a brand and packaging designer based in India, developed a student concept called Mitini, a conceptual spirits brand centered on Jaipur Blue Pottery, a traditional, globally recognized craft, known for its cobalt-blue glaze and floral motifs. The idea was to bring a centuries-old regional craft into a contemporary luxury context, preserving its lineage by translating it onto a bottle that people would keep long after the liquid was gone.

Mitini won the Pentawards Student Category, was featured by World Brand Design Society, and was mentioned in Creative Lives in Progress.

Later that year, in September, Godawan 173, a limited-edition Indian single malt whisky produced by Diageo India and designed by Butterfly Cannon, launched at The Savoy in London. The packaging drew directly from, yes, Jaipur Blue Pottery, marrying the craft’s signature cobalt motifs to a luxury spirits bottle intended to honor both the endangered Godawan bird and the fragile art form it shares its name with. It won a D&AD Pencil and a One Club for Creativity award. The Dieline has also recognized it for its originality of thought.