It’s rare to see olive oil step this far outside its category and still feel completely at home doing it.
For Mezzodì, Marimo presents a gorgeous bottle that draws on the silhouette of traditional Greek jars but refines it into something unmistakably modern. The graphics on the bottle take inspiration from olive harvesting nets and translate them into delicate cross-stitch-inspired patterns, creating a visual language that bridges agriculture and craft together.
The typography is minimal, allowing the name to sit quietly against the colored base while letting the patterns carry most of the storytelling. What makes this design stand out is how it treats olive oil as something used every day into something you want to keep, display, and return to.
MEZZODÌ is a super-premium, three-monocultivar, 100% Italian extra virgin olive oil from Puglia, created for the fine food channel. To position it at the highest tier, we deliberately stepped away from the dominant visual codes of the category – dark green glass, gold details, ornamental excess – redefining its language from the ground up. Freed from convention, we designed not just a bottle, but a contemporary heirloom: an object born from ritual and conceived as a ritual object itself.
Design Strategy & Visual Language
Our starting point was the ancient ritual of olive harvesting and cold pressing. From there, we looked to the vessels that once preserved this liquid: Apulian amphorae. The bottle distills this archetype into a refined, contemporary silhouette.
A second narrative layer connects agriculture and craftsmanship. The nets used during harvest inspired intricate surface graphics that reinterpret traditional Apulian cross-stitch embroidery, creating a woven visual language where farming and artisanal knowledge converge.
The three monocultivars – Lu Sule (Sun), Lu Mare (Sea), and Lu Jentu (Wind) – translate Puglia’s elemental forces into distinct patterns and vibrant chromatic identities. The matte white body echoes a visual code deeply embedded in the region’s architecture: the luminous stone expressed in Lecce stone and Ostuni’s limestone.
MEZZODÌ emerges as a coherent visual identity where tradition and design reach their highest point, like the midday sun.
