The baking aisle should be the sweetest corner of the grocery store, and Batta, designed by Christina Fischer at Studio MPLS, proves that boxed cake mix can look like a patisserie. The silhouette on the boxes features a frosted layer cake perched on a pedestal stand, with the flavor names tucked right into the frosting.

The tall, curvy serif wordmark has vintage bakeshop charm. It’s the kind of lettering that looks like it was plucked from a hand-painted window in 1962, softened by little script flourishes. While most cake mixes lately have packaging that’s a bit more shout-y, Batta brings the bakery quality home through a simple softness, landing right in step with the quiet luxury wave.

Fischer shares more about the design process below, including how she helped rethink a category that has largely remained the same for decades.