• Popular candy brand Hi-Chew has announced a collaboration with popular toy brand MGA’s Miniverse.
• Hi-Chew’s Real Brands miniature is modeled after its original bag design and is filled with tiny versions of the candy.

MGA’s Miniverse line of tiny replicas of food, beverages, and other items has grown in popularity thanks to, you guessed it, TikTok. The miniatures are sold as blind boxes, meaning buyers don’t know which collectible item they are purchasing until they open the packaging. This adds to the collectability, trading, and suspense in unboxing clips on social media.

Morinaga’s Hi-Chew has made its debut in the miniverse, as part of MGA’s launch of a limited edition and functional vending machine. The Hi-Chew miniature is a replica of the brand’s iconic candy bag and is even filled with mini versions of its chewy product. Miniverse’s vending machine is compatible with other “Real Brands” miniatures, so fans can roleplay as a vending machine operator by stocking it with the rest of their collection.