Buff Wants You to Break Up With Your Nail Salon

Published

August 5, 2026

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Birchbox founder Katia Beauchamp’s new nail care brand Buff Beauty reframes nails as skincare with minimalist, color-coded squeeze-tube packaging.
Buff’s Resurface, Restore, and Revive trio uses a terracotta-to-mauve gradient system, bringing modern beauty-aisle design to an overlooked category.

Katia Beauchamp founded Birchbox, a monthly beauty subscription service, in 2011, and her newest venture, Buff Beauty, makes its case through packaging first. The idea is that, historically, nail care has been about covering nails with polish. But Buff’s endgame is a bare nail; it’s a skincare routine for your nails, hands, and feet that’s built for in-between moments.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover