• NOON is a new line of breakfast drinks made with oats and milk, containing 20 grams of protein, 5 grams of fiber, and no added sugar
• First launched in Australia, NOON is set to debut at Target in the US. According to co-founder Cade Fleming, the name “NOON” was deliberately chosen as a subversive act that signifies that breakfast can happen anytime, anywhere.

It’s fairly easy to see the appeal of breakfast drinks. Mornings are hectic for many of us, so we don’t have time to sit down and eat, or wait in line for something probably terribly unhealthy at a coffee chain. A grab-and-go can of something packed with nutrients we can sip on the way to work seems like a perfect solution to frenetic mornings.

Australian brand NOON is a line of beverages made with oats, packed with 5 grams of fiber and 20 grams of protein, in three flavors: Honey Banana, Milk Chocolate, and Creamy Vanilla. After successfully landing in Australian retailers like Woolworths, NOON is now expanding its distribution from the Land Down Under into US Target stores.