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Shelf Life 109: The Peter Pan-ification of Wellness
The gummy supplement market has hit $10 billion, and it’s only growing. But behind the fruity flavors and pastel packaging is an industry that reaches shelves without FDA approval. Is the effortless wellness actually working for consumers or just for companies?
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POWR Punches Well Above Its Weight and Goes Hard on Dirt
POWR is disrupting the sustainable home care market with a bold, maximalist identity designed by WeWantMore. Born from the merger of BRAUZZ and Klaar, the brand rejects quiet eco-tropes in favor of loud typography and high-energy colors.
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Plastic Could Never: How the Sustainable Beauty Brand Aora is Redesigning the Makeup Industry
The beauty industry produces over 120 billion units of packaging annually, yet 95% is unrecyclable. Fed up with the environmental rampage of big beauty, founder Nour Tayara launched Aora—a Mexican beauty brand proving that luxury doesn’t require plastic. From the nightmare of black plastic to the genius of mono-material tin and aluminum, discover how Aora…
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Plastic Prices Are Over a Barrel: It’s Time Brands Rethink Their Packaging
Is the era of cheap plastic over? Geopolitical conflict in the Middle East has sent resin prices skyrocketing, potentially turning sustainability into a supply chain survival strategy. Will brands finally rethink their reliance on virgin plastic?
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Stranger & Stranger Does it Again for Martini with a Sleek Redesign of Their Flagship Vermouth Range
Stranger & Stranger continues its winning streak with Martini, unveiling a vibrant redesign of the brand’s flagship vermouth range. From reducing glass weight to capturing a jazzy, youthful energy, see how the agency balanced heritage with a modern Mediterranean flair to make the classic cocktail hour feel fresh again.
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Diet Coke Just Became the Official Accessory of ‘The Devil Wears Prada 2’
Disney and Diet Coke have teamed up for a chic new collaboration ahead of The Devil Wears Prada 2 release. Designed by Tátil Design, the campaign features limited edition cans that blend signature Coke branding with the movie’s pitchfork stiletto icon. From a new ad set in the Runway Magazine offices to “The Canny Pack”—a…
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Don’t Call it Design Oatmeal: Kreatures Of Habit’s Overnight Oats Goes All-In On Type
Young Jerks just ditched the boring oatmeal bowl. For Kreatures of Comfort, they’ve swapped food photography for a bold “wall of text” that puts nutrition front and center.
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PulPac Develops Fiber-Based Molded Bottle Cap
PulPac unveils a game-changing fiber-molded bottle cap, moving the industry closer to a 100% paper bottle. Developed with PA Consulting and Optima, this high-strength, sustainable packaging innovation mimics the feel of plastic while offering a recyclable alternative for the circular economy.
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From Baggy to Boutique: The Decade That Transformed Cannabis Branding
Has cannabis branding officially grown up? In just 10 years, the industry has traded sandwich baggies for sophisticated CPG strategies, navigating a high-stakes shift from snake-oil cure-alls to intentional lifestyle icons. From the rise of gender-neutral packaging to the return of stoner culture, we track the evolution of a category that’s no longer just trying…
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Walmart Streamlines Private Label Brand Great Value With a Sleek Redesign Across 10,000 Products
With Great Value comes great responsibility? Walmart has unveiled a massive branding overhaul for its flagship private label, Great Value, marking the most extensive redesign in the retailer’s history. Developed in partnership with JKR, the refreshed visual identity streamlines nearly 10,000 products with a modern, accessible look.
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The Return of the Stubby? Garage Beer Bets on Stout Bottles and 24-Can Buckets
Garage Beer revives the classic stubby bottle and the 24-pack Home Depot-style buckets to win the unpretentious lager wars.
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DoorDash Announces ‘DashLoop,’ a Returnable and Reusable Container Pilot Program
Can DoorDash solve the takeout waste crisis? 🥡 The delivery giant is testing DashLoop, a new reusable packaging pilot in Half Moon Bay. While the program aims to slash single-use plastic, its success hinges on one major factor: will customers actually leave the house to return their containers?
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