Premium dog brands are finally getting the same visual treatment as human food, and Ryoken Instinct, designed by Planet People Studio, is a recent example of the shift. 

The packaging uses geometric illustrations for each protein’s animal icon, a pig, a cow, a lamb, a fish, a rabbit, an alligator, in clean, angular facets that feel modern, perfectly matching a brand built around instinctual, whole-food nutrition for active dogs. The Ryoken Instinct wordmark and wolf icon at the top of each pack carry a streetwear-inspired quality, with the geometric wolf mark sitting inside a shield shape that references the kind of brand badge you would see on premium outdoor or performance gear. What makes this design interesting is how many consumers are treating their pets as family; this packaging design represents that shift fully, through an ingredient-forward, intentional design system.