Put a neon-drenched martial arts hero mid-battle stance on a kraft paper tea packaging, and you’ve got something special. The Chaozhou Oolong collector’s series by TUSHI Design leads with complete confidence.
The collector’s series draws visual inspiration from Yingge Dance, a centuries-old Chaoshan folk tradition that fuses martial arts, opera, and storytelling into an electric performance art. The illustrations are rendered using a multi-flash, long-exposure photographic technique that gives each hero a blur of movement, layered in vivid neon pinks, electric blues, rich golds, and deep crimsons against the raw, natural texture of the kraft outer box. This system has visual ambition, with sustainability built into its structure, a single unified outer box across the range, and a lightweight, flavor-specific waist seal as the only point of differentiation, minimizing ink use while maximizing cultural and collectible impact.
This is a collector’s series of oolong tea packaging, featuring leaves sourced from ancient tea trees in Phoenix Mountain, Chaozhou, China—a globally renowned origin for premium oolong tea.
The design draws inspiration from Yingge Dance, a vibrant local folk tradition in Chaoshan that blends martial arts, opera, and dance. The performers embody heroic characters from Water Margin, an ancient Chinese novel, symbolizing valor and protection. We reinterpreted four iconic heroes through illustrations, capturing their dynamic movements using long-exposure and multi-flash photography techniques. Bold, vivid color palettes and typography amplify the visual impact, mirroring the energy of the dance.
For sustainability, the packaging uses a unified outer box, and four flavors are distinguished by replacing a lightweight waist seal, minimizing the use of ink to the greatest extent. All materials are eco-friendly paper.
