POWR Punches Well Above Its Weight and Goes Hard on Dirt
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- POWR is a new brand of home care products from the merger of BRAUZZ and Klaar.
- Design agency WeWantMore created POWR’s identity, highlighting the sustainable qualities of the new home care line through the flashy, bold style of conventional, non-eco-focused brands.
When home care brands BRAUZZ and Klaar merged, they didn’t want the new entity to whisper sustainability. To disrupt the category, the combined brand, called POWR, adopted a strong identity, emphasizing performance and eco-consciousness.
Parent company Planet B tasked branding studio WeWantMore with the design. The goal was to convey the same energy of maximal power with minimal trappings. POWR also wanted consumers to know that its sustainable formulations can clean just as well as those made with harsh chemicals. WeWantMore achieved these aims with bright colors, direct copy, and expressive typography. Photography conveys product purpose while lending a playful personality.
