Shelf Life 103: Diving Into The 2026 Beer Branding Trends Review With Isaac Arthur

Published

March 16, 2026

Filed under

Shelf Life: Weekly Trends Newsletter, For Brands

CODO Design’s Beer Branding Trends report highlights a shift from complex visuals to simpler, clearer communication systems.
The breweries that win will prioritize clarity, helping shoppers instantly understand what the beer is and why it matters.

I’m a sucker for a trend report. I read them, dissect them, cross-reference them, overanalyze them, pull them apart, and then try to put them back together again.

So when Isaac Arthur, Co-Founder of CODO Design, released his 2026 Beer Branding Trends Review, I was ready to rip into it. CODO is an Indianapolis-based branding firm known for its craft beer work, and Isaac’s annual report has become one of those industry reads I genuinely look forward to.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover