Twisted Hemp’s redesign by Dinger Creative features a range of different hypnotic patterns drawn from a visual language rooted in 1960s and 70s psychedelic design, all in color combinations that are an explosion of inspiration. 

The multipack boxes take a different but equally confident direction, with flat color panels in electric green, hot pink, and vivid red paired with oversized stacked typography that’s legible from across the room. What Dinger Creative has built here is a modular design system that lets each flavor feel like its own collectible while the whole range feels like one cohesive, completely ownable brand, which, in a category this noisy, is genuinely hard to pull off.

Twisted Hemp: Redefining a Category Classic

Originally launched in 2016, Twisted Hemp helped pioneer the hemp wrap market. Setting the standard for quality, affordability, and authenticity. Nearly a decade later, the category it helped create had become crowded and chaotic. To evolve with its audience and stand apart from imitators, Twisted Hemp partnered with Dinger Creative to build a new brand and packaging system that reclaims its identity with confidence and clarity.

At the heart of the redesign is a bold simplicity: clean structure, refined typography, and a dynamic set of playful patterns inspired by the flavored wraps Twisted Hemp has built its name on. Each pack balances vibrant color with disciplined composition, creating instant recognition on shelf while allowing individual flavors to shine. The modular system scales seamlessly across product lines, offering flexibility for future SKUs without sacrificing cohesion.

The result is packaging that feels both elevated, accessible, and deeply rooted in the brand’s original energy. Twisted Hemp’s new look cuts through the noise, proving that in a saturated market, clarity is the new loud.