We’re no strangers to supplement packaging drawing inspiration from fashion, beauty, and streetwear, but UNDO pushes that crossover into an electric new space.

The brand’s designer, Sarah Ryu, uses saturated color and high-contrast graphics to turn each product into something you quite literally can’t miss, while oversized typography commands the pack with a confident, youthful personality. The smaller pouches are especially clever for a pre-alcohol gummy, sized to slip into a bag or pocket before a night out, and they’re eerily reminiscent of condom packaging with their compact, discreet, grab-and-go format. Reflective finishes add another layer of visual movement, making the packs feel right at home in a pre-party scene. Rather than leaning on the clean whites and clinical restraint common in supplements, UNDO makes wellness look expressive, energetic, and occasion-specific.

Sarah Ryu shares more about the design and process below.