Shelf Life 134: Why Are We Paying A Premium For Fewer Ingredients?

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I recently saw a video saying that if a teenager from the 1930s saw us eating Samyang Spicy Chicken Carbonara Ramen or neon-blue Takis, their heads would explode. I mean, let’s be honest, these foods make my head explode. Red dye 40 might be slowly phasing out, but that doesn’t negate the fact that we’re eating five thousand other processed foods in its place. 

In the last year or so, I’ve become the person who annoys everyone else in the grocery store aisle because when I’m shopping, I pick up something on my list, flip it over, and try to understand the ingredient list while someone waits behind me with their cart. Reading the back of the box used to be something my mom did that annoyed me, but I’ve fully converted to the process, and judging by the data, something almost everyone is starting to do more and more.