Iguatemi opened Brazil’s first shopping center in São Paulo in 1966, and every holiday season it celebrates with panettone made with Pati Piva, a São Paulo artisanal confectioner.

This year, MELT Design skipped the expected ornaments and snowflakes, and the new boxes glow with a radial burst of tapered tiles that ripple out in rings like a checkered sunrise. They come in two colorways, and the tiles are embossed so you can actually feel them, almost like tactile Art Deco. 

I love that this feels like Christmas without leaning on a single cliché. It’s festive enough to sit under any of Iguatemi’s 15 malls’ holiday displays, and fashion-forward enough to look like it belongs in one of its boutiques. It shows a studio that understands holiday packaging can be a gift in its own right, which is exactly what a premium panettone box should be. If anyone is looking to gift me something this holiday season, this would be a good place to start.