Tavern Proves You Can Make a Cannes Can for Cannes

Published

October 30, 2026

Filed under

Beverage Packaging, Promotional Packaging

For Cannes Lions this past June, Tavern launched their own canned cocktail brand called Cannes Royale
Developed in-house through Tavern Labs, the Tavern team designed a striking can with visuals inspired by the French Riviera of the 1970s

Sometimes a brilliant idea is the obvious one that’s staring you straight in the face. This was the case for Tavern when they were invited to Cannes Lions for the first time this past June, and they wanted to bring along a special treat that would make a splash at their speaking engagements.

“We were told rosé is flowing everywhere, and we wanted to bring something that felt distinctly French and rooted in the Riviera, but with a twist that could only come from Tavern,” says Tavern COO Amanda Psyhojos.

Charlotte Beach

Charlotte Beach is a New England expat with a cat named Joan Cusack. She’s a former professional soccer player turned writer, sign painter, and vintage clothing connoisseur now living in Los Angeles. She studied writing and visual arts at Brown University, and is currently finishing up the legendary Sign Graphics course at Los Angeles Trade Tech College. The daughter of two newspaper reporters, Charlotte has a penchant for retro handcrafts and snappy sentences.