RootedExpo, a brand-new trade show highlighting Texas-based brands and a few out-of-staters looking to get into Texas retailers (H-E-B, Whole Foods, 7-Eleven, to name a few headquartered in the Lone Star State), just wrapped up. 

And just as Texas would have you believe, the branding and design are bigger here, too. From nostalgic aesthetics and expressive illustrations to bold typography and disruptive packaging structures (hello squeeze bottles), the show had it all.

So we swapped out our sensible Hokas for cowboy boots, rounded up 20 of our favorite design cattle, and herded them into this here recap. Yeehaw!