Diaspora Spice Co. is a California-based spice brand sourcing directly from regenerative farms across South Asia, with a mission to build a fair spice trade. 

For its new brand refresh, designer Kinshuk Bainss puts that agricultural connection front and center, giving each single-origin spice a detailed botanical illustration. The spice blends take a different direction, introducing playful characters influenced by India’s Amul girl advertisements, with scenes that celebrate how these ingredients come to life in the kitchen. Diaspora’s approach stands out by making the people, plants, and places behind its spices part of the design.